Research shows that 96% of first-time visitors leave websites without making a purchase and more than 68% of people abandon their shopping carts on ecommerce websites. Imagine the potential growth of your business if you could convince these people to return and finalise the sale?
Google Remarketing allows you to reach people who have previously visited your website and remind them about your products or services. It’s a valuable tool as it targets people who are already interested in your brand, so you won’t have to work as hard to close the sale.
When a potential customer browses your website or takes an action, Google places a cookie in their browser. As they browse other websites on the Google Display Network (GDN), the cookie triggers your ad and they’ll see a customised message that encourages them to return and make the purchase or enquiry.
You can create remarketing lists based on an extensive range of behaviours, including:
AdVisible creates customised banner ads that deliver tailored messages to your remarketing list as they browse websites in the GDN. The more a potential customer is exposed to your brand, the more likely they are to buy from you when they decide to make a purchase.
We manage every aspect of your remarketing campaign, from building remarketing lists to creating tailored strategies and messages for each group. We also set up the Google Remarketing campaign and track your results, so you can enjoy better conversions without lifting a finger.
Here are just some of the reasons our clients choose AdVisible to manage their Google Remarketing campaigns.
Cost Per Clicks (CPCs) on the GDN are much more affordable than Google Search and deliver better results. One Google study found that remarketing drives 51% higher conversions, with a 28% lower cost per acquisition. This means we can stretch your marketing budget further and capture a wider audience online.
In competitive industries, people are more likely to browse a number of websites before completing your desired action. We help you increase the relevancy of your campaigns, by moving away from generic ads to a segmented message once prospects visit your site. Better targeting means better results.
The GDN reaches millions of users around the world every day, so it’s important to target the right audience and send the right message. Our team works hard to understand your business, so we can create a campaign that targets a specific audience, based on their interests or demographics.
We’re committed to complete transparency when it comes to your ad spend and campaign results. You’ll get access to AdHub, our live reporting system that provides real-time data 24/7, as well as comprehensive and straightforward reports from our team on a regular basis.