Nationwide Electrical achieves an 877% increase in ROAS in 1 month!

  • 0 Increase in Conversions on Social
  • 0 Increase in ROAS
  • 0 Increase in Revenue (SEO)

Project Overview

Nationwide Electrical began as a humble market stall in Paddy’s markets in the 1980s, building their business on unbeatable customer service and product quality.

For decades, Nationwide prided itself as being a leading provider for the highest quality electrical appliances, cooking and portable gas stoves for cooking enthusiasts, professional caterers and camping lovers across Australia. A small but long-standing business, Nationwide Electrical witnessed the retail space become more digital over time and wished to grow with the times. They aimed to provide the same unmatched customer service and product quality whilst pushing its expanding product range online. With a comprehensive integrated strategy, our AdVisible digital marketing geniuses managed to triple their results since May 2021, and skyrocket their ROAS.

Our Proposal

After seeing great results from their Google Ads under AdVisible, the client expanded to social ads and SEO services. Their main objectives included;

  • Increase revenue through Google Ads, social ads and SEO.
  • Breach the gap in the market, competitors were not running social ads
  • Improve brand awareness & brand recall

Strategy & Awareness

Our insights informed us that Nationwide Electrical was using outdated optimisation techniques. We would have to develop a strategy that would help the client ‘get with the times’. This strategy called for:

  • Optimised product listings for customers.
  • Create a new marketing funnel that targets new and old customers.
  • Make their brand more in line with today’s cooking enthusiasts in Australia.

Our Approach

Google Shopping Campaigns

To keep their account up-to-date, we mapped the entirety of Nationwide Electrical’s Google Ads inventory. We did the following;

  • Optimised product titles, descriptions, and URLs to make content more relevant to users.
  • Created location-based shopping campaigns to allocate appropriate budgets based on top-performing Australian states.
  • Segmented the client’s Google Shopping campaigns.
  • Looked into state-based targeting as well as vigorously optimising product listings.

By using this opportunity to optimise their inventory, we ensured that we could make their online shopping experience more relevant to users!

Brand New Facebook Ads

Our next plan of attack was taking Nationwide Electrical’s demographic data from our Google shopping campaigns to direct targeting for Nationwide’s new Facebook ads. We;

  • Develop a “Full scope funnel” to gain prospective customers and retarget old customers.
  • Used GA customer profiling to steer targeting in the right direction.
  • Created UGC style video ads and dynamic retargeting ads.

Our campaign strategy ensured that we wasted less money in testing and utilised money in delivering ads to the right audience at the right time. With a new e-Commerce funnel, our experts could successfully help Nationwide Electrical reach its long-term goals.

SEO & Keyword Mapping

The next step was to give their website content a face-lift. Our experts implemented;

  • Keyword mapping for their metadata.
  • Freshened product pages with non-branded search terms (e.g, Commercial wok burner, Single gas burner).

This made website content relevant to longtime customers and top-funnel users!

Results So Far

1700% Increase in Conversions on Social
By building a brand new e-Commerce funnel that suited Nationwide Electrical's new target audience we saw outstanding results on the social media side! In just 1 month of hard work and perseverance, we earned a 1700% increase in conversions just from their Facebook Ads!
1500% Increase in ROAS
Since onboarding with AdVisible, Nationwide Electrical has seen outstanding results, achieving growth in ROAS! We obtained an overall 1500% increase in ROAS over the course of 12 months on Google ads with results skyrocketing in the last three.
500% Increase in Revenue (SEO)
In just six months, our SEO analysts tripled Nationwide Electrical's overall revenue, obtaining 500% in revenue growth earning $46.6K in organic traffic alone, and 1.3k in total impressions.

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Andrew Hou CEO & Co-Founder
Ivan Teh Digital Strategist & Co Founder
Jennifer Valverde People & Culture Manager