From no ranking to the 1st page on Google!
The French Learning Institute is one of many French language learning schools based in Sydney’s bustling CBD. With 15 other leading French language schools in Sydney alone combined with the addition of approximately 80 million native speakers and 190 million secondary French speakers worldwide, getting to the top of the local competition was an almost impossible feat.
While The French Language School had previously had their SEO managed by another agency, the client was concerned about the lack of lead numbers and poor ROI. They tasked our digital marketing experts to get them to the very first page of local searches on Google SERPs. The phenomenal results well exceeded the client’s expectations!
The French Learning Institute’s Objectives
Drive qualified traffic to their website using SEO
Generate more qualified leads and a better ROI
Improve brand awareness in within an already existing and competitive industry
Push their almost non-existent ranking on Google SERP to the first page
Attracting qualified leads would be challenging, as the client was up against many existing Sydney-based French language schools. AdVisible’s central focus was to get them to reach the top 5 on the first page of search results. To do so, we would have to leverage The French Learning Institute’s target audience using all high-volume “french learning” keywords.
AdVisible proposed the following plan of attack- undergo a full revision of the client’s use of keywords in their website, including a keyword gap analysis and a competitor gap analysis. From the data compiled, we go onto create new pages, optimise existing page content, and optimise keywords through metadata.
To ensure that we covered all stages of The French Learning Institute’s marketing pipeline, AdVisible’s SEO campaign strategy implementation linear.
Competitor Gap Analysis
Our first approach is to always implement a solid competitor gap analysis & research. This allows us to look at the leading businesses in the industry and gather intel on the best SEO strategy to use, and pinpoint the areas where we could attack.
Extensive Keyword Gap Analysis
We then looked into a keyword gap analysis from the client’s main competitors. This consisted of keywords that competitors are currently ranking for, what they are not ranking for and everything in between. This gave us a more concrete idea on which high-intent keyword to focus on, and where we can put our resources into.
On Page and Off Page Optimisations
The pieces start to line up as we deep dive at our clients website. Delving into the backend of the client’s website, we assess if there are any immediate fixes we can action and wins we can target. This can include anything from on/off page optimisations, improving technical SEO perspectives, and editing small things such as looking across how the seasonality of the industry is playing out.
Results & Evaluation
When it comes to results, hard numbers speak for themselves.
As of February this year, we exceeded The French Learning Institute’s forecasted KPI for keyword indexation and increased it to more than 130% of growth. Meanwhile, local impressions for organic traffic demonstrated that we exceeded their forecasted benchmark.
Before working with AdVisible, The French Learning Institute reached only 20 local impressions per month. By May 2021, impressions grew by 1350%. From not ranking at all to ranking over 15 keywords in the top 3 positions, we managed to help The French Learning Institute outrank competitors with high ranking generic keywords including ‘Learn French’, ‘Learn French Online’, ‘Learn French Sydney’, and with ‘French lessons’ ranking number 1! This transition is undoubtedly a fantastic accomplishment that should not come lightly.
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