If you’ve ever been to an auction, you’ll know how hard it is to pick a final selling point. Google AdWords is a little similar, but there are at least benchmarks that can give you a general idea of what you can expect to spend. You might win with a $0.30 bid (and pay that much each time someone clicks on your ad), or you might pay as much as $30.00 per click if you’re in a hypercompetitive industry.

Generally speaking, Google advertising in Sydney will see cost-per-click prices fall into the $0.05 to $5.00 range.

Making things more complicated is the fact that these figures aren’t fixed. For example, you and a competitor might both target the same highly competitive keyword, but if you have a higher quality score, you’ll pay less than your competitor. You can also bring down your PPC costs by honing in your audience targeting, or opting for less competitive keywords. Finding the Goldilocks zone is part of great optimisation and even better ROI.

In the world of digital marketing, SEO and Google Ads are two peas in a pod. Ideally, you will use both for a balanced campaign that delivers real long-term results for your brand. Both SEO and Google Ads drive traffic to your site, but they each have their own benefits and limitations, so incorporating both into a digital marketing strategy ensures you get the best of both worlds.

The most obvious difference between them is that traffic from Google Ads is paid, whereas SEO traffic is free. The purpose of SEO is to populate your website with content that ticks the boxes of Google’s algorithm and therefore rank higher on the results page (ideally, right underneath the paid ads). Google Ads, on the other hand, are where you simply pay to have your site at the top of the results page.

A less obvious difference is that of lead time. If you want to set up Google AdWords in Sydney, you can create a campaign, set it live immediately, and see your ad at the top of the search results all in the same day. SEO is a much slower burn. You must create high-quality content on your website, wait for it to be indexed by Google, then make adjustments as needed to help it rank well. Google regularly updates its algorithms, which means that content that ranks well one day might rank poorly the next. Google also looks for fresh content, so it’s vital to continue creating content regularly to win and maintain a top spot.

Essentially, you need both SEO and Google AdWords for a successful long-term strategy. This means more traffic heading to your site, more leads, and more sales.

Using Google AdWords in Sydney can put your brand in front of an audience that is specifically searching for your products or services. If you’re an electrician in Parramatta, you might expect your target audience to search for ‘electrician in Parramatta’, and you can use AdWords to say “hi there, I’m available!” Since almost everyone uses Google to run such searches, it’s hard to beat that kind of exposure.

Another reason why Google Ads is so popular is because you only pay when someone clicks on your ad. You are essentially paying for results, rather than simply putting your name in front of people and crossing your fingers. And when you find a keyword that really works, you can scale it up and invest more of your budget to keep the clicks coming.

Test, learn, optimise, repeat. There is no better or more reliable method than that.

Even the pros at an AdWords agency in Sydney don’t get bids and keywords right straight off the mark. It takes time to test the results, make observations, and tweak the recipe until it’s just right. Certain ads might not get the clicks you’d expect, whereas others might surprise you. It’s all a case of carefully observing what works and what doesn’t and making improvements each time.

Without this process of observing and improving, you won’t get the results you want, or deserve. AdVisible offers AdWords management in Sydney to take the guesswork out of Google ad campaigns – we promise total transparency and take a results-driven approach for maximum ROI. Discover more about our process here.

The toughest challenges for Google Ads are strategy and optimisation. Anyone can set up a campaign, but not everyone can devise a strategy that will mean those clicks will lead to actual sales. Additionally, you may end up paying more than necessary for some keywords.

That’s how some brands end up spending thousands on AdWords without seeing results, or at least, not seeing the results they’d hoped for.

The AdVisible team is made up of masters of Google advertising in Sydney. We use our extensive experience and industry expertise to create AdWords strategies that work. We implement them, monitor them, and ensure you get the best return for your investment.

SEO takes time, but you can get Google Ads live quite quickly. Once your ads are set up, you can instantly start generating traffic, sales and conversions from day one. However, bear in mind that the time it takes to reach optimum performance can be anywhere from 30 to 90 days.

Even when you reach a ROI that you’re happy with, you should continue to observe and adjust. There are always opportunities to target additional search terms, in order to capture more traffic or promote a new product/service. At AdVisible, we never stop fine-tuning and adjusting Google Ads to keep our clients ahead of the game.

How long is a piece of string? This one is tough to answer, as the cost of Google AdWords in Sydney can vary greatly. It depends on your targeting, the competitiveness of the keyword, ad relevance, ad position, and the quality score for the keyword.

That said, it doesn’t take tens of thousands to create an AdWords campaign. You spend as much or as little as you like, using monthly budgets to ensure you don’t break the bank. Solid AdWords management in Sydney (that’s us!) can help you to find the best keywords for your goals, then finetune your campaigns and improve your website landing pages to help bring costs down and improve your ROI.

If you’re ready to improve your Google AdWords campaigns and see more bang for your buck, get in touch with us here.

When it comes to Google AdWords in Sydney, there are countless providers, so it’s tough to decide who to work with.

The first thing to check is whether they are a Google Premier Partner. Google Premier Partners need to meet Google’s expectations when it comes to ad spend, optimisations and performance. You can trust that a Google Premier Partner is knowledgeable, experienced, successful, and has consistently delivered results. This certification also means they are Google advertising specialists, and are always up to date with current product skills and knowledge.

Aside from this certification, the key is to find a partner that simply gets your business. Make sure they have proven results, and ask for examples that will show they are capable of building effective campaigns for your kind of business. Google Ads are data-based, so it will also help to find a provider that’s focused on data-driven results and is completely transparent. There are certain agencies out there who are less transparent and won’t give you access to your own Google Ads spend data, which is a huge red flag.

Also, remember that anyone who promises results overnight simply isn’t the real deal. The optimisation process takes time, and we’ll be the first to tell you so (then help make sure the wait is worth it).

This one’s easy. Our team is passionate about Google Ads, and about getting results. We think of ourselves as your business partner rather than just another agency, and we consider a win for you to be a win for us, as well.

We’ve been at it for over a decade and have helped thousands of brands to create optimised effective Google AdWords campaigns. Our four-stage process lets us really understand your business and customers, and therefore create a bespoke strategy for your brand.

We are transparent, results-driven, and committed to making Google AdWords work for you. Don’t forget that we’re a Google Premier Partner, and check out a few of our favourite case studies here.