Updated Fencing Components achieves 2,794% increase in conversions!

  • 0 Increase in conversions
  • 0 Increase in traffic
  • 0 Increased in organic visitors

Project Overview

Our clear-cut strategies provided our client with a plan to generate positive ROAS, increase conversions and increase traffic to their website. We also provided Fencing Components with a marketing strategy which would enhance their professional and reputable brand to be the ‘go-to’ company for fencing supplies and information on fences.

Our approach centred on two components: Google Ads and SEO. We were confident that by delivering high-performance Google Ads campaigns and increasing Fencing Components’ rankings, we would achieve incredible results for the team.

Our Proposal

Our experts had to develop a marketing strategy that enhanced their reputable brand as the ‘go-to’ company for fencing supplies. Our objectives included;

  • Become the ‘go-to’ company for fencing supplies and information on fences online.
  • Generate a positive return on ad spend (ROAS).
  • Increase qualified traffic and conversions on the Fencing Components website.
  • Rank for relevant and targeted keywords related to fencing parts.

Strategy & Awareness

As Fencing Components were unfamiliar with the world of digital marketing, our experts thought it best to approach their campaign using Google Ads and SEO. We were confident that they would be the most successful in;

  • Increasing Fencing Components’ rankings and skyrocketing the ROI.
  • Cleaner-cut strategies would provide the client with a concrete plan to generate positive ROAS, increase conversions and increase traffic to their website.

Our Approach

Reconfigured Shopping Campaigns

We focused on three high impact fencing categories on sales and continually made optimisations to each campaign. We;

  • Paused keywords and ad groups that weren’t performing.
  • Split tested ads and added negative keywords.
  • Changed bidding strategy to focus on conversions instead of clicks.

Strategies ensured that all campaigns were correctly optimised for leads and sales. 

Our experts also introduced new shopping campaigns to further grow our Google Ads presence. We looked into Google Observational audiences targeting;

  • Tradies in the construction and building industry.
  • Homeowners across Australia for home improvement or outdoor supplies.

Doing so would bring more qualified traffic to the Fencing Components website.

SEO Site Expansion

Fencing Components noticed that they had strong competition online. Since we had significantly improved business with our Google Ads strategy, they also entrusted us to help them with SEO. We conducted a complete site audit and noticed significant technical SEO issues. We rectified the issues with the following optimisation strategies;

  • Added keyword-enriched metadata and fresh site content.
  • Fixed broken internal links.
  • Improved the crawlability of several pages and improved site load times.
  • Rectified many duplicate title tags and meta descriptions.
  • Optimised the pages to target the keywords that we knew were effective from our Google Ads performances.

Results So Far

2,794% Increase in conversions
Within only 4 months we have achieved all the initial goals the client set out for us to achieve within 12 months — and the best part is that we have continued to improve their growth to date! As a result, our digital marketing experts achieved an amazing 2,794% increase in conversions.
1,435% Increase in traffic
From ranking to the top 3 on Google SERPs for 33 keywords, our experts helped them rank up to an outstanding 106 keywords in the top 3!
17,978 Increased in organic visitors
By changing their bidding strategy and optimising pages to target keywords, Fencing Components steadily grew month on month and have improved dramatically since September 2019. Their website received up to 17,978 Organic Visitors (SEO) and 10,163 Paid Search Visitors (Google Ads) in total!

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Andrew Hou CEO & Co-Founder
Ivan Teh Digital Strategist & Co Founder
Jennifer Valverde People & Culture Manager