Wasting No Initiative with Visitors and Conversions Over 150%

  • 0 Increase in Traffic
  • 0 Increase in Conversion Rate
  • 0 Increase in Transactions

Project Overview

Within the past few years, we have become increasingly aware of the dangers caused by the mismanagement of waste. We are now faced with dealing with past accumulations of waste and also with the tremendous task of establishing new solutions to combat the ever-increasing amount of waste produced by businesses. Waste Initiatives helps the world be a better place with comprehensive and effective waste management.

Our Proposal

Waste Initiatives had previously dealt with inexperienced digital agencies and consultants who had not provided them with a marketing strategy to take their business to the next level. We were keen to turn this around for our client and provide them with advice and a comprehensive marketing approach that would exemplify the possibilities and potential of their business in these critical times.


  • Establish the brand as professional and reputable in the online space
  • Drive leads and conversions using organic and paid search
  • Ensure consistency of the brand and message across all platforms
  • Boost engagement with existing and potential clients via social media

Strategy & Awareness

Waste Initiatives wanted to build their brand and get more of the word about their great work out there. We conducted a thorough audit of their Google Ads account and website discovered several insights which negatively impacted Waste Initiatives’ domain rating. Issues included:

  • Website design that wasn’t on target for their buying audience
  • Multiple warnings for site links
  • Weak social media presence

Our Approach

Category Focused Google Ads

The client first came on board with us for Google Ads. We created a series of smart campaigns that focussed on individual equipment types that Waste Initiatives provide. This;

  • Widened reach
  • Maintain a highly targeted reach

The result? A hot conversion-driving Google Ad campaign focussed on search intent. 

Changing Audience Targeting - Google Ads

After our thorough audit, we redirected the targeting focus from the client’s perceived target demographic to who was actually buying;

  • 25-54 females
  • Managers, C-suite and E-assistants

The result? Lower CPA and higher conversions!

White Hat SEO

Our SEO audit found numerous warnings from previous ‘black hat SEO’;

  • We fixed temporary re-direct links,
  • Eliminated keyword stuffing,
  • And added descriptions to non-descriptive anchor text

Our new white hat SEO strategies would mean no warnings, just sustainable growth!

Website Re-Design

Waste Initiatives old website design looked a bit more outdated and therefore off-target for their target audience. We fixed this with;

  • Clean minimalist information break up for layouts
  • A modern and professional colour palette

The new design helped create landing pages that were more engaging!

Optimised for User Flow

Our website design and services team got to work with also revamping the website to be as easy to navigate and use as possible;

  • Clearer CTAs
  • Put more products on the front page

The new changes meant an easier route from the front page to the action!

Social Media Consulting

As Waste Initiatives online presence grew, the opportunity to strengthen their social media arose. Our social team gave them advice about;

  • Creating more touchpoints
  • Building brand awareness through social media
  • Marketing insights and information from our data analysis

As a result, they were able to better engage with their audience.

Results So Far

156% Increase in Traffic
Waste Initiatives has been going from strength to strength as results consistently improve month by month. From the beginning of 2021, their website traffic and conversions have both increased by 150%.
162.97% Increase in Conversion Rate
Our efforts weren't returned empty-handed, with a 162.97% conversion rate increase to really see the company grow!
+150% Increase in Transactions
It only made sense that as traffic grew both organically and through Google Ads, conversions would soon follow with what Waste Initiatives had to offer. Add to that, the new website re-design and audience analysis, and it wasn't surprising to see phenomenal results with a 150% transaction increase!

Free Quote

Boost your brand’s visibility and skyrocket your sales.

Ready to grow your business with the best digital marketing agency in Sydney?

Request your free audit today. We’ll increase your visibility, drive more leads and skyrocket your sales.

Andrew Hou CEO & Co-Founder
Ivan Teh Digital Strategist & Co Founder
Jennifer Valverde People & Culture Manager