A few coats of digital marketing leads to a 5150% increase in impressions for SK Group Oz

  • 0 Increase in impressions YoY
  • 0 Increase in conversions
  • 0 Skyrocketed online reach

Stats So Far

  • Generated a 5150% increase in impressions YoY.
  • 800% increase in organic goal completions in the last 6 months, with email and phone clicks equaling a 200% increase.
  • 593% increase in sessions YoY with 314% increase in goal completions.
  • 457% increase in ‘clicks’ for our Google Ads campaigns, with 2.2K conversions for “Epoxy flooring” and 1.4K for “Roof repair and painting” (this year alone)
  • Organic users grew by 225% in the last six months thanks to relevant and targeted content.
  • From zero growth, our social media marketing efforts resulted in 91.8% increase in clicks from our Facebook ads alone.
  • Top, middle and bottom funnel campaigns led to 492K impressions across multiple publisher platforms.


SK Group Oz specialises in providing comprehensive residential, commercial and new construction painting services for fit-out companies, affluent families or recently retired couples looking to repaint their properties in Sydney’s suburbs. Despite their ten years in business, SK Group Oz was very much a small fish in a highly competitive industry, battling significant competitors such as Premier Pros, A One Korean Painting, Dulux and more. 

The client realised they required the expertise of AdVisible’s digital marketing experts to expand their broadcast their brand as a reliable painting services group throughout Sydney and generate quality leads using a comprehensive online marketing strategy. AdVisible was more than ready to take on the challenge!

Our Approach

Social Media

To get in league with the client’s main competitors, our social media analysts ensured that no stone was left unturned. We created multiple assets that targeted all stages of SK Group Oz’s marketing funnel to educate their audience on their best-performing painting services and ensured they turned to qualified leads. As smaller competitors weren’t advertising on social platforms at the time, our analysts leveraged this opportunity to the best of our ability.

Google Ads

The SK Group OZ team requested their popular ‘Roof repair’ and ‘painting services’ as the driving force of their paid campaigns, with services like ‘Epoxy Floor painting’ targeting other potential opportunities. Despite budget limitations, our digital marketers conducted a thorough KW research and utilised the high-performing keyword “Commercial Painters” to target more customers in the property management and builders industry. We also implemented Performance Max campaign to increase your online leads and conversions to automatically optimise the client’s budget and bids across all of Google’s ad platforms. 


Our SEO site audit showed SK Group Oz exhibited almost zero online brand presence and lacked relevant site content that proved valuable to their target audience. Our analysts developed a robust SEO campaign that involved on-page, off-page, technical SEO practices, and enterprise local SEO. Our efforts would gradually build their brand presence upwards and turn them into the ‘go-to painting company’ for multiple Sydney suburbs. We optimised their service pages with high-ranking search terms and implemented over twenty location pages to optimise meta data across all category and subcategory pages to increase SK Group Oz’s click-through results.

Results So Far

5150% Increase in impressions YoY
From having almost zero organic traffic to generating 5150% increase in impressions YoY, our comprehensive SEO and paid social media marketing campaigns successfully outlined SK Group Oz as a trustworthy brand for their painting services, and ranked the client on higher on Google SERP’s.
800% Increase in conversions
Thanks to our local SEO efforts and targeting multiple suburbs across Sydney, SK Group Oz’s conversions skyrocketed by 800%, with email and phone clicks being the most popular form of contacting the painting services company in just six months.
492K Skyrocketed online reach
Since signing on with AdVisible, our combined social media, Google Ads and SEO strategies had helped level the playing field for SK Group Oz. From having zero online presence to 492K impressions YoY, our online marketers had built an online brand presence that they could be proud of.

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Andrew Hou CEO & Co-Founder
Ivan Teh Digital Strategist & Co Founder
Jennifer Valverde People & Culture Manager