Trusted by leading Australian companies
What Our Clients Say
“It was clear to see their proposal was tailored to our business. It wasn’t just a cookie-clutter response that shows what they do for every other company that they work for. The guys have already gone in, done their research, looked around, looked at what they could improve things and have already created a bit of a framework.”
“I was expecting AdVisible to show me some changes within about 6 months. But within the first month, I already saw increases in sales. I went from doing 4 sales a week to 4 sales a day, almost overnight and it’s only grown from there. It’s been an amazing experience to see how fast the business has grown with the help of AdVisible.”
“A lot of the agencies over promise and under deliver. But when we met AdVisible they asked us all the right questions and over delivered.
Other than delivering a fantastic website and profitable advertising campaigns, the biggest benefit has been working with an agency that actually cares. The benefits of working with AdVisible, have been greater and greater the longer we’ve been partners. We continue to see great improvements every year.”
“Having a professional digital marketing agency such as AdVisible on board when we launched, helped us grow and scale quickly. The new website they designed and campaign results exceeded our expectations.
What’s even better is AdVisible have a genuine interest in not only our brand and products, but also our continued growth.”
“After being with another company managing our SEO and Google Ads, we were left very disappointed by a lack of results and understanding of our business. We went in search of a company that could deliver what they promised, and AdVisible did just that.
If you want a team dedicated to ensuring your success, I cannot recommend AdVisible more highly – they truly deliver on their guarantee!“
Stand out from the competition with eye-catching branding
Build a unique identity for your business
Capture attention online with creative branding
Boost brand recall
Make a lasting impression with a beautiful logo
Increase trust and connection with existing customers
Set your business apart with stunning branding
Branding matters. It’s the first element a customer sees when they come across your business, and it’s the thing they’ll remember long after they’ve left your store or website. With an impactful brand identity, you can stand out above the competition, effectively showcase your offering, and improve trust and loyalty with your customers.
We combine our left-of-field thinking and digital know-how to develop a unique identity for your business. With a multidisciplinary team of creatives and designers, we’ll create eye-catching branding that you’ll love — and your customers will too.
Showcase your business with creative design branding
An iconic brand sticks in a customer’s mind. It draws them to your website, then brings them back when they’re ready to convert. The right logo, brand identity and tone of voice can be the difference between a potential customer going to you and going to the competition.
We weave together your business’ unique story, selling points, and values into a unified brand kit. From the way your company is represented visually to the way you communicate with customers, our creative team builds a comprehensive brand that encapsulates who you are as a business, and resonates with your audience.
Tailored and flexible creative branding solutions
Every business’ needs are different. Whether you’re after a new logo, a refresh on your existing guidelines or you’re starting from scratch, we’re here to help you realise the brand you’ve always imagined.
Our creative guns work closely with you to develop the assets you need to bring your brand to life across every channel. We adhere completely to any existing guidelines or material you already have, and use this to create tailored branding elements that work for your business and your customers.
Featured Digital Branding Services Projects
Our branding approach
Creativity is a process. That’s why we’ve developed a four-stage approach, which ensures you’re happy with the branding that we’ve designed. From ideation to execution, we collaborate with you every step of the way to create stunning, impactful branding for your company.
1. Business discovery
We start with your why: what’s your business’ backstory? Who is your audience? What are your company’s values? What differentiates you from your competitors? All of this informs our strategy and execution of your branding, and ensures we capture every element that makes your business special.
2. Branding strategy
A unified brand identity starts with the strategy. Your brand strategy informs every element of your creative content, from your logo and brand colours to your copywriting and product. We distil the key selling points and benefits of your business into a cohesive strategy, which guides our creative team to realise brand assets that accurately represents your business — and that your customers will remember.
3. Design and creation
Our team put their creative hats on and get to work! We harness our left-of-field thinking to design a branding kit that aligns with your business objectives, resonates with your target market, and looks great. We also include a number of approval stages for you to give your feedback and request changes, so you can be sure that you’ll love your new brand.
4. Review and optimisation
Customer expectations and design trends are always changing, and your branding needs to change with it. Our work doesn’t stop once we’ve delivered your creative design branding. We constantly stay on top of the latest industry trends, and leverage that knowledge to ensure your brand continues to make an impact with your audience in the future.
Frequently asked questions
What is branding?
Branding is how you build and share your business’ personality with your customers and the world. It tells everyone what your company does, how it does it, and what it believes in. In doing so, it helps to set you apart from your competition, and ensures that your brand is memorable.
Specifically, branding is how your business looks, sounds, and feels. You communicate your branding primarily through your marketing materials, such as your logo, website design, business cards, flyers, emails, and digital ads. This is all achieved through the careful planning and selection of certain brand colours, fonts, design elements, and more. If you’re unsure where to start, a creative branding agency can design and plan your branding for you.
For example, at AdVisible, we use black and orange as our main colours, and you will find them everywhere from our website to our ebook. We use the same set of fonts throughout all of our communications, and our photos and imagery all have the same ‘feel’. That’s all part of our brand, and it helps us stand out from the crowd.
Why is branding important to any business?
Branding matters for every business because it serves one absolutely vital function: It makes you stand out in a crowd — or specifically, a crowded market.
Even if you are the very first company of your kind, it likely won’t be long before copycat businesses pop up and create competition. To make sure you make a name for yourself and help customers remember that name when there are countless businesses offering similar products and services, you will need quality and memorable branding.
When we say ‘golden arches’, you know which fast food company we’re referring to. When we say ‘just do it’, you know which sporting brand we mean. That’s world-class creative design branding, and while most companies aren’t looking to become global household names, you can apply the same branding principles (such as logos, colours, and taglines) to at least ensure your business is top of mind for your target audience.
I’ve just got a logo, isn’t that my brand sorted?
A logo is a fantastic start, but it’s not a brand on its own. Think of a brand as a full personality, and a logo is just a sense of humour. It would be like superman having zero notable powers, character traits or qualities aside from the ‘S’ on his chest — it’s important, but not the whole package.
Your brand is a fusion of many aspects, including your logo, font selection, colour palette, design elements, tag line, symbols, and other pieces that help your business stand out from the crowd.
If what you have right now is a logo, a great creative branding agency can take that and expand it into all the components you need for a brand that’s full of personality and completely memorable.
What promotional material will I receive in my branding project?
The more important question is, what do you need? As an experienced and diverse creative branding agency, we are fully capable of creating practically any materials you’re after.
If you don’t have anything to start with but know you need branding, we will work with you and your budget to design and build the basics, and we can help you decide exactly which promotional materials would best suit your needs, goals, and audiences.
This could include:
- A logo
- Font selection
- A colour palette
- Branding guidelines
- Website design
- Brochures and pamphlet
- Business cards
- And more…
What makes a successful brand?
A successful brand is one that creates a clear and marked space for itself in the market. It is memorable, and doesn’t veer from its core personality, target audience, or goals. It is consistent and dependable, with clear messaging across all forms of communication and promotional materials.
A successful brand isn’t just one that is well known, but one that is known for something in particular. This could be exceptional service, incredible value, cheeky communications, groundbreaking products, or practically anything else. Apple isn’t just well-known, it’s well-known for its innovative and market-leading products, and whether you use Apple products or even like them at all, you know that’s how Apple has branded itself.
Creative branding solutions will help to not just build a brand, but also to continue to find ways to build upon that brand, ensure it stays true to its goals and personality, and monitor the results on the market to finetune the branding and refresh the branding when needed.
How much does branding cost in Australia?
This is a bit like asking how much it costs to build a house — are we talking a single-storey granny flat or a five-level McMansion with an infinity pool on the roof? More simply, are you just looking for a quick logo refresh, or do you need a full suite of creative design branding work? Or something in between?
What we can tell you is that we are completely transparent, and will always work with your budget. If you have a big list of branding requirements but a small budget, we can make a plan to spread out the work and payments over time, or we can help you prioritise the most necessary elements to ensure you have the basics until you can ramp up further.
Most of our clients end up investing between $1500 and $10,000+, but don’t be afraid to get in touch so we can give you a better estimate of the work specific to your needs.
How long does it take to complete my branding project?
Branding projects can vary greatly in terms of the time they take, and it’s all down to the scope of the project and how responsive you are.
A simple logo update or other basic project may only take a creative branding agency a few weeks to a month to complete the steps of initial discovery of your brand, planning, design, delivery, and feedback. Meanwhile an entire branding project complete with a full suite of promotional materials could take a few months.
We strive to make the process as seamless and stress-free as possible, but we will ask for your feedback and input at certain stages. The sooner we hear back from you, the sooner we can implement those changes and get the project over the finish line.
What are common challenges with branding?
There are a few key pain points that a lot of people struggle with when it comes to branding.
One of the most obvious is simply in creating a clear personality and point of difference in a very crowded market. Some industries are tougher than others, but in all spaces, it can be hard to make yourself stand out and be seen and heard by target audiences. It’s the key goal of branding, but it’s also the toughest challenge, and why so many turn to the help of a creative branding company to make it happen.
Another branding challenge is to keep your branding consistent across numerous platforms. Many modern brands will engage with customers everywhere from on social media, to in person in store, to via direct messaging over email, to across a website, as well as with banner ads, printed materials, and more. It takes a careful hand and a lot of patience and skill to maintain consistent brand messaging across all of these platforms, and it’s why a set of clear brand guidelines is so helpful when companies get big enough to have many people working on many mediums at once.
Finally, some companies will succeed in creating a clear and consistent brand, but fail to hold onto it with time. Brands need to be maintained, and even refreshed, in order to stay relevant to the market, so it’s important not to think of creative branding solutions as a one-time investment.
How do I partner with the right branding agency for me?
The best creative branding agency for you is one that will get you results. An agency could create the most beautiful logo for you in the world, but it won’t do you much good if it doesn’t build your brand, help your business to stand out from the crowd, and ultimately lead to more sales and a healthier bottom line.
That said, it is of course important that you like the branding and find it appealing. Finding the balance between beautiful and effective branding is the key to great creative design branding. We take the time to get to know you, your business, and your goals before even making a start on designing your branding.
But don’t take our word for it. Check out some of our previous work to see a few examples of the kind of work we’re capable of.
We’d love to help make your brand shine, so get in touch with AdVisible to chat about creative branding solutions and how our experience and skills can get you the results your business deserves.