How Adventure Wild achieved an incredible 565% growth in website traffic
Adventure Wild is Western Australia’s premier outback tour specialists, who are focused on creating memorable experiences for travellers. They brought us on to develop an effective Google Ads campaign for their brand that would increase enquiries and sales for their breathtaking tours.
Trust was a major factor of our relationship with Adventure Wild. They wanted to know that we could be relied on to achieve excellent results but they were not expecting how much value we would deliver as well. We worked closely with Adventure Wild on a holistic digital marketing approach, in order to deliver out-of-this-world outcomes in line with their business goals.
Adventure Wild’s Objectives
Encourage users to stay longer on the website
Increase the number of pages each user visits
Improve their brand presence and reputation
Drive sign-ups for outback tours
The StrategyWe found that Adventure Wild’s website visitors were dropping off seconds after arriving on their homepage, and rarely going further than that to view other pages before looking elsewhere for their needs. The Adventure Wild website wasn’t up-to-date; instead, it was cluttered, readability was difficult and it wasn’t focused on delivering a user-friendly customer experience. They needed a major change to boost their brand, and we were stoked that they chose us for this huge project. From the outset, we knew our campaign would do even better if we revamped their outdated website — after all, on the digital space, it’s all connected. We envisioned that combining their AdWords strategy with a sleek new website would mean their digital marketing efforts would pay off much better than a one-off plan. When Adventure Wild saw the value in what we wanted to do, they decided to take our advice and were amazed by what we could achieve with a limited budget.
Our ApproachAdventure Wild’s website was their primary digital point of contact with their customers. Our initial plan was to modernise their brand image and give it a completely new and updated look and feel. Our vision was to combine this fresh design with strategic placements, engaging content and most importantly, a clear customer journey to lead to a sale. They were impressed with how quickly their luck turned with more users spending time on their website and signing up for a tour.
Results So FarAdventure Wild couldn’t believe the outstanding results we achieved for them, and the speed at which we did so. They were astonished at the huge success we created in only two months and wish they had come to us sooner. Getting users to stay longer than a few seconds and visiting more than one page were the main issues for Adventure Wild’s old website. The percentage improvement they experienced as a result of the new website we built for them is in the thousands. Website session duration increased a massive 286%, page views rose 293% with a substantial 76% drop in bounce rates. The most surprising result by far was the 565% increase in website visitors and a 496% increase in sessions! To top off all these triumphs, their AdWords campaign began performing significantly better with a 118% increase in conversions. Years later, our strong relationship continues to thrive.
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