How My Muscle Chef achieved +300% growth in business revenue in 18 months

My Muscle Chef is a nutritious meal plan delivery service designed for busy working professionals. They wanted to increase their brand awareness, add more traffic to their website, increase conversion rates and create a strong, credible name in the competitive climate of the health and fitness industry — and they approached us to make it happen.

We worked closely with the team at My Muscle Chef to devise a creative digital marketing approach to meet their goals, which included a redesigned website that was optimised for SEO, and an AdWords campaign that was designed to drive customers back to the My Muscle Chef website to convert. Together, we delivered tangible results far beyond their expectations and established a brand reputation for My Muscle Chef that far outlasted the campaign itself.

  • +300% Increase in overall business revenue
  • +92.76% Increase in conversions
  • +93.7% Increase in traffic
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My Muscle Chef’s objectives

  • Increase brand awareness online

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  • Drive qualified traffic to their website

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  • Improve conversion rates

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  • Build a strong, credible name in the highly competitive health and fitness industry

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The Strategy

More competitors are emerging in the meal prep space, and My Muscle Chef wanted to stand out a cut above the rest. Our main goal was to show users that the My Muscle Chef website was a trusted and knowledgeable voice in the health and fitness industry, while also demonstrating how an efficient meal plan delivery service could enhance their lives.


Our Approach

From the get-go, we involved My Muscle Chef in the AdWords, search and display marketing and Google remarketing strategies. We wanted them to feel our support and guidance every step of the way and partnered with them to approve the keywords and SEO strategies we had put in place to ensure we could exceed their expectations. They trusted that we would be able to increase their brand’s reputation and that we would focus on increasing conversions to skyrocket sales.

My Muscle Chef’s website is their primary point of contact so it was essential that customers would find a convenient, easy-to-understand user journey that ultimately led to a sale. We combined a website redesign with an intelligent remarketing, search and display digital marketing strategy that would also result in users spending more time on their website. Ultimately, this would lead to a greater chance of them signing up to the meal plan delivery service.


Results So Far

To say the results have been phenomenal is an understatement. In one year, we increased their website traffic by 93.7%, improved conversions by 92.8% with an overall conversion rate of 82.4%. Eighteen months later, we continue to stand beside My Muscle Chef as their business booms, and they couldn’t be happier. Together, we have created a sales and revenue increase of more than 300% — and due to this rapid expansion, My Muscle Chef is upsizing their production warehouse to facilitate growth for their ever-growing service.


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    Andrew Hou CEO & Co-Founder
    Ivan Teh Digital Strategist & Co Founder
    Patryk Zawadka Senior Growth Strategist
    Hellen Pham Social Media Manager
    Jennifer Valverde Digital Account Manager
    Raynal Sharma SEO Manager

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