Google AdWords Strategy

Revolutionary nutritious meal plan delivery service.


My Muscle Chef – a nutritious meal plan delivery service designed for busy working professionals – approached us to help them out. They wanted to increase their brand awareness, add more traffic to their website, increase conversion rates and create a strong, credible name in the competitive climate of the health and fitness industry. We knew that the best way to go about this would be to rejuvenate their website which was not created with an SEO focus. Our priority was to use a creative digital marketing approach to meet their goals. Our AdWords campaign was designed to revert customers back to the My Muscle Chef website when they had previously dropped off.

When we had produced a brief, they decided to take up our offer for the promise of increased sales and a reputation that would outlast the campaign itself. They were expecting tangible results but not to the extent we created, which was incredibly positive results.

Strategy and Approach

Our main objective was to show users that the My Muscle Chef website was a trusted and knowledgeable voice in the health and fitness industry. We wanted to demonstrate how an efficient meal plan delivery service could enhance their lives.

We made My Muscle Chef comfortable enough to involve themselves in the AdWords, search and display marketing and Google remarketing strategies. We wanted them to feel our support and guidance every step of the way, allowing them to approve keywords and SEO strategies we had put in place to ensure we could exceed their expectations. They trusted that we would be able to increase their brand’s reputation and focus on increasing conversions to increase sales.

Website Design

My Muscle Chef’s website is their primary point of contact so it was essential that customers would find a convenient, easy-to-understand user journey that ultimately led to a sale. Combining this with an intelligent remarketing, search and display digital marketing strategy would also result in users spending more time on their website. This would lead to a greater chance of them signing up to the meal plan delivery service.

Results So Far

To make sense of just how strong their results have been, it is important to note that in one year, we increased their website traffic by 93.7%, improved conversions by 92.8% with an overall conversion rate of 82.4%. Eighteen months later, we continue to stand beside My Muscle Chef as their business booms and they couldn’t be happier.

+300% Overall Business Revenue

Increase in traffic by 93.7%. Increase in conversions by 92.76%. Increase in conversion rate by 82.42%.

93.7% Increase in Traffic
92.76% Increase in Conversions
82.42% Increase in Conversion Rate
42.33% Increase in Pages per Session
36.64% Increase in Average Session Duration
24.2% Improvement in Bounce Rate

What's Next

My Muscle Chef was astounded with the ongoing success we continue to generate for their brand. In the year and a half we have worked with them, we have created a sales and revenue increase of more than 300%! Due to this rapid expansion, My Muscle Chef is upsizing their production warehouse to facilitate growth for their ever-growing service.

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I am proud of our team for achieving outstanding results for our clients and working together towards a common goal.

Ivan Teh Digital Strategist & Co-Founder