How Signarama Burswood generated a 78% increase in ROI
There aren’t many names as easy to recognise as Signarama Burswood in the signage industry. As a result of their brand awareness, they have done incredibly well for themselves without previously having to invest too significantly in a comprehensive digital presence — and when they were ready to establish a strong reputation online, they were overwhelmed with all the jargon, terms and services being thrown around.
Signarama Burswood approached us to be their digital marketing partners, based off of our reputation and our proven track record for results. We explained what a campaign with us looked like, and what we could do for them with the utmost transparency and honesty for the best possible start to their online marketing journey. Needless to say, Signarama Burswood has achieved more than they had anticipated by partnering with AdVisible, and continue to see phenomenal growth from their digital marketing campaigns.
Signarama Burswood’s Objectives
Establish an online presence with a new website
Drive targeted traffic to their website with optimised Google AdWords campaigns
Improve brand awareness and visibility with an SEO strategy
Increase leads and conversions to support a complete online sales journey
The StrategyWe loved working with Signarama Burswood as they were a blank canvas with zero prior digital experience. We wanted to start an all-inclusive campaign from scratch to prove that we were the right agency to suit their needs. Most importantly, we wanted to stick to a process that was clear-cut and made sense to them every step of the way — particularly as they were new to the digital space.
Our ApproachWe planned out a campaign that was actionable, measurable and would offer them outstanding results, such as increasing web traffic, conversions and an online revenue stream. We wanted to create a formidable trio of marketing strategies: a brand new website, a Google AdWords and SEO campaign to ensure they would get the results they deserved online. This three-pronged tactic created a complete sales journey, from when users identified a need all the way to completing a transaction.
Results So FarSignarama Burswood was absolutely thrilled with how rapidly we generated positive outcomes for them during the digital marketing process. They were delighted with our ability to drive users to their site, with a 97% increase in sessions, with 134% more users and a substantial 207% increase in how much time users were spending on their site. Our newly designed website did just the trick to convert users into customers, with a 58% increase in conversions and an overall 78% rise in returns. They are now an industry leader in Perth, with a significant portion of their customers coming through their online channels. To this day, Signarama continues to enjoy an established digital marketing revenue funnel which continues to maintain a positive return on investment.
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