Digital Marketing Canberra

Digital marketing refers to online advertising that is delivered through digital channels such as websites, search engines, social media, email marketing and apps. Using these online media channels, businesses and brands can simultaneously promote their service and product, while connecting with new, potential customers. If a marketing campaign involves any form of digital communication, it is essentially digital marketing.

In today’s technology-dependent world, it’s a fact of life that we report to the internet to find whatever the answers to our burning questions. One of the most major reasons why digital marketing in Canberra is taking over traditional marketing channels is because the internet has enabled local businesses to seamlessly interact and connect with their target audience in real time. As a result, customers have become accustomed to engaging with one’s brand and services.

Digital marketing can also provide cost-effective strategies that bring many online opportunities for business growth, leading to increased online exposure and credibility, and skyrocket your sales revenue.

Whether your goal is to increase organic site traffic, build your mailing list, increase average customer percentage amount, or increase brand awareness, it’s important to identify your goals prior to creating a digital marketing strategy for your business. A single strategy won’t sufficiently hit all these areas accordingly, and you may need to evaluate digital resources you have already invested in. Luckily, there are many lucrative ways to build your digital presence to new customers, including:

PPC or Pay-per-click: When you draw paid traffic to your business website. The advertiser pays the publisher every time their ad has been clicked. It’s a marketing strategy that will draw paid traffic to your business website. The advertiser will pay the publisher every time their ad has been clicked.

Social Media: This strategy involves platforms such as Facebook, Instagram, and more. Such social media platforms can promote a brand by creating valuable content and communicating to customers.

SEO: Search Engine Optimisation requires businesses to focus on increasing their websites ranking to increase their traffic. The higher your website ranks on Google’s SERP, the more favourable your content.

Content Marketing: This strategy allows businesses to provide customers with valuable content instead of pitching them sales about their product.

Video Marketing: This effective media marketing strategy can bring more customers to your business. You can use video to promote your brand or a product, show behind the scenes of your business, share stories, and testimonials to increase your brand authority.

Email Marketing: One of the older forms of digital marketing, and has one of the highest ROI. It involves sending personalised emails that target previous customers.

If you already have a separate team at the ready, or have passionate staff who are driven to learn new skills, digital marketing in Canberra can be achieved in-house and offers certain benefits. However, it is considerably more cost effective to seek the help of a professional creative digital marketing agency that provides comprehensive services in Brisbane.

An agency allows businesses access to an entire team of professionals with invaluable skill sets across an entire spectrum of digital marketing. With their guidance and expertise, you can tackle initiatives you want and when you need rather than basing it off your employee’s availability. Solutions from a professional agency are also scalable to your needs. Using a digital marketing agency allows you access to a whole team of professionals with skill sets all across the spectrum of digital marketing and you can tackle the initiatives you want when you need to rather than based on your employee’s availability.

The cost of digital marketing depends on the agency you choose, the services they offer and the complexity of your online marketing efforts.

Typically, such services are billed in one or more of three ways: hourly rates, project-specific prices, and monthly retainers. You would also need to factor in the following considerations like external work, the type of digital marketing services you need for your business, your current competitive landscape, how challenging your business goals are, whether you are a local or international enterprise, and overall budget.

Our digital marketing services for Canberra have assisted international enterprises and local brands, big and small, to expand their online presence and grow their digital marketing efforts for over 10+ years.

We don’t believe in a ‘one shoe-size fits all’ strategy. Working with a variety of exciting clients has given us the tools and confidence to pinpoint innovative digital solutions designed to boost your business’s long-term growth and skyrocket your ROI. Our robust process has boosted businesses organic reach, broadcast their products and services to prospective customers, and target leads that are guaranteed to convert into sales. We only adhere to Google’s best ‘white hat’ practices to get you top of a search engine and ensure you stay there!