There are no ‘set’ costs for pay-per-click ads because AdWords is sold on a bidding system like an auction. That said, there are certain industry benchmarks that can give you a ballpark figure. The most affordable AdWords in Melbourne are usually just $0.30 per click, whereas the most competitive can sell for as much as $30.00 per click. Generally speaking, the usual price range falls between $0.05 and $5.00.

Another factor influencing the cost of AdWords is your quality score. Let’s say you and a competitor are both bidding on the same keyword, but they have a much higher quality score than you – you’ll end up paying more for the keyword. Other ways to bring your costs down include choosing less competitive keywords and narrowing your audience, so it’s all about finding the balance that gets you the best ROI.

SEO and Google Ads are two sides of a coin – they are both essential for a strong digital marketing campaign that gets results. Both exist to bring traffic to your site, but they do this in different ways, so it’s ideal to include both routes in your strategy and optimise your traffic.

With great PPC management in Melbourne, you’ll pay to have your ads appear in front of your target market. With SEO, you’ll create high-quality content for your website that appeals to Google’s search ranking algorithm in order to attain the best ranking possible, all without paying a cent to Google.

A major difference between these two is the lead time. You can have a Google AdWords campaign up and running within days, meaning that your audience will start seeing your name almost immediately. SEO is a much slower process, as you will need to develop the content, wait until Google indexes it, then make improvements as needed to help it move up the rankings. You will also need to post regularly to keep up your momentum, as Google’s algorithm loves fresh content.

In a nutshell, we always advise a strategy that includes both SEO and AdWords. The duo works best together to generate more traffic, fresh leads, and valuable conversions.

When people need products or services, many of them turn to Google, and when they search for something you can provide, Google AdWords ensures your brand is one of the first things they see. Millions of people search with Google every day, and it’s practically impossible to get access to that kind of exposure anywhere else.

Aside from the exposure, AdWords can also help to grow your business because it is a budget-friendly option. You only pay when someone actually clicks on your ad (not simply for showing up in search results), and when you find a keyword that works well for you, you can ramp up investment into that keyword to get as much out of it as possible.

The tried and trusted approach for AdWords in Melbourne is to test, optimise, then repeat.

Even the best AdWords agency won’t nail the targeting, bidding, and keyword process the first time around. You have to set up a campaign, observe the results over time, then make improvements. None of it is an exact science, so keywords don’t always get the clicks you might expect, whereas some keywords might outperform your highest hopes. Continual observation and adjustment is the best approach by far.

Without this process, you’ll only see a fraction of the success you might see otherwise. AdVisible offers PPC management in Melbourne with a results-driven approach, meaning that we will continually observe and improve your AdWords campaigns. We are completely transparent, and will happily chat about your campaign performance and our proven process for getting results.

When it comes to Google Ads, most people struggle with strategy and optimisation. Setting up a campaign is easy enough, but turning clicks into conversions and getting the best ROI from keywords is the hard part.

We often hear businesses say that they’ve been running Google Ads but not getting results, or that they have sunk thousands into campaigns without seeing an uptick in conversions.

That’s where expert advice and years of experience really makes a difference. We use our expertise, experience, and knowledge of industry best practices to tailor an AdWords strategy for your brand. From there, we monitor and adjust to deliver the best performance possible for your PPC campaigns.

Setting up a Google Adwords campaign is relatively quick. You can start generating traffic, sales and conversions as soon as your ads go live; however, it can take time for your campaigns to hit peak performance. After setting everything up, it’s vital to wait for performance data to come through, then make adjustments to optimise the campaign — and this can take anywhere from 30 to 90 days.

Even then, there’s always room for improvement. You can always target additional keywords to drive more search volume, or promote a new product or service. That’s why we never rest on our laurels when it comes to optimisation. It takes regular finetuning to maintain the best performance possible and stay ahead of the competition.

There is no easy, set answer for the cost of Google AdWords in Melbourne. Each keyword is sold on an auction basis, meaning that the cost comes down to the competitiveness of that keyword, the ad position you’re after, ad relevance, and your quality score.

That’s not to say you need to spend upwards of five figures on your AdWords campaigns. You can, in fact, spend as much or as little as you like by setting a monthly budget. With the right AdWords agency in Melbourne (we like to believe that’s us!), you can track down the best keywords for our campaign, optimise them, and improve your website landing pages to cut the cost of PPC and improve your returns.

Get in touch with us and we can help you improve website traffic and conversions with the right investment in the right places.

When you’re looking for Google AdWords management in Melbourne, there are a lot of providers to choose from.

The first thing to look for is whether or not they are a Google Premier Partner. This is a Google certification that simply means they are specialists in the field, and have the latest product knowledge at their disposal. A Google Premier Partner badge proves that an agency has met Google’s expectations when it comes to ad spend and performance. These experienced providers have delivered successful results for clients, time and time again, and are incredibly knowledgeable about the platform..

It’s also a good idea to look for companies that have proven results for clients in your industry, so don’t be afraid to ask for examples and proof of past success. Find a company that understands your business and focuses on results, and be sure to check that they will give you access to your Google Ads, as locking you out can be a real red flag.

And don’t forget that successful Google AdWords campaigns don’t happen within days or even weeks. If anyone promises you that it does, that’s your cue to run away (and drop us a line!).

Our team is lovely and all, but what we really care about is getting you results. We’re as much business partners as we are an agency, because when you win, we win.

We’ve helped thousands of businesses create successful Google AdWords campaigns, and have been at it for more than 10 years. Our four-stage process lets us create tailored strategies based on your specific business goals and customers, and our transparency and focus on results makes it easy for you to see what makes us valuable.

We are a Google Premier Partner, and you can explore some of our case studies here to see what kind of results you can expect when you work with AdVisible.