Sydney Photographic Workshops – a leading photography school that’s been around for a number of years – came to us after they decided to focus more on their online channel. They had just commissioned a new website and were looking for the best way to drive sales and growth with a digital marketing campaign. We were keen to get started right away.
There is nothing that excites us more than showing our clients the potential of digital marketing so we were excited to surprise them with the results we could achieve. They had done quite well through word-of-mouth, referrals and more traditional marketing approaches but they were ready to dive into the world of digital.
We decided early on that the best approach to tackling Sydney Photographic Workshop’s digital solution was to fully utilise their new website to drive traffic and ensure their users were enrolling into their classes and workshops. In turn, this would achieve increased overall conversions and establish a sturdy digital sales channel for the brand.
After conducting vigorous market research and coming up with some measurable KPIs with Sydney Photographic Workshops, we directed their campaign toward boosting enrolments for their introductory course. Even though this was their most affordable course, by specifically targeting this product, we knew this was the best approach for achieving their business goals.
Our SEO and remarketing efforts paid off! Sydney Photographic Workshops’ new website saw consistent growth in overall visitors in just two months! Users were becoming more familiar with their name and courses and this resulted in increased enrolments across the board. Due to our AdWords work, there was a spike in sales of the introductory course. Due to our sturdy digital strategy, they enjoyed an overall 94% increase in sessions, 85% more users than before our help, 89% more conversions and a much lower cost-per-acquisition than they expected, giving them a strong return on investment. Sydney Photographic Workshops’ digital methods is now their most effective sales channel by a long shot!
Having relied almost solely on traditional marketing methods, Sydney Photographic Workshops was not expecting the efficacy of digital marketing. They have since scaled back on the traditional, and allocated an increased budget into digital as it sees a much better enrolments, is easier to measure/track and has a healthier ROI.
There’s no reason to be nervous about going digital if you’re just starting out. We’ll work directly by your side the whole time so you know you’re in safe hands.