How Sydney Photographic Workshops achieved a whopping 134% increase in ROI
Sydney Photographic Workshops, a leading photography school that’s been around for a number of years, came to us after they decided to focus more on their online channels. They had just commissioned a new website and were looking for the best way to drive sales and growth with a digital marketing campaign.
There is nothing that excites us more than showing our clients the potential of digital marketing so we were excited to surprise them with the results we could achieve. They had done quite well through word-of-mouth, referrals and more traditional marketing approaches but they were ready to dive into the world of digital — and they knew we were the right partner to do this with.
Sydney Photographic Workshop’s Objectives
Drive targeted traffic to their newly designed website
Generate online enrolments for courses and workshops
Increase their online presence amongst their target audience
Improve ROI using digital marketing
The StrategyWe decided early on that the best approach to tackling Sydney Photographic Workshop’s digital solution was to fully utilise their new website to drive traffic and ensure their users were enrolling into their classes and workshops. In turn, this would achieve increased overall conversions and establish a robust digital sales channel for the brand.
Our ApproachAfter conducting rigorous market research and coming up with a set of measurable KPIs with Sydney Photographic Workshops, we directed their campaign toward boosting enrolments for their introductory course. Even though this was their most affordable course, by specifically targeting this product, we knew this was the best approach for achieving their business goals and driving long-term brand loyalty and repurchases.
Results So FarOur SEO and remarketing efforts paid off, and Sydney Photographic Workshops’ new website saw consistent growth in overall visitors in just two months. Users were becoming more familiar with their name and courses and this resulted in increased enrolments across the board. On top of this, there was a spike in sales of the introductory course as a result of our AdWords work. Thanks to our solid digital strategy, they enjoyed an overall 94% increase in sessions, 85% more users than before our help, 89% more conversions and a much lower cost-per-acquisition than they expected, giving them a strong return on investment. Sydney Photographic Workshops’ digital methods are now their most effective sales channel by a long shot. They have since scaled back on the traditional, and allocated an increased budget into digital as it sees a much better enrolment, is easier to measure and has a healthier ROI.
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