A Sweet 537% Increase in Revenue for PosterCandy

0 Increase in Revenue
0 Decrease in Bounce rate
0 Increase in Conversions

Stats So Far

167% increase in conversions
537% increase in revenue
138% increase in average order value
-69% decrease in bounce rate

About

PosterCandy provided a new way to tell stories with photos. With PosterCandy, you can turn your photos into unique professionally printed posters that you can gift to your family, friends, colleagues, and other loved ones. However, even with such an exciting and visually pleasing offering, PosterCandy lacked the brand awareness, conversions and social proof for it to really take off.

The client came to us with a goal to boost brand awareness and revenue, which came with milestone goals that were going to help us get there: increased website conversions, more products in every order and lastly, shrinking their incredibly high bounce rate.

Our Approach

Google Ads

We decided to exploit key avenues to educate the target market and create a domino effect of increased brand awareness. We knew an increase in targeted website traffic, unique visitors and improvement in conversion elements would lead to an instant spike in demand. Without having to allocate a higher Google budget, a robust Google Ads strategy provided a noticeable increase in online branding and ROI.

Results So Far

537% Increase in Revenue

Our strategy proved to be successful with a giant 537% leap in revenue, and all in the space of just one month! Not only were people finding the site and buying, but the average order value also grew by 138%.

69% Decrease in Bounce rate

Also in the span of a month, we managed to reduce the bounce rate from 88.21% down to 19.48%. That’s a 69% decrease! With fewer bounces, customers were spending more time on site, engaging with the online poster creation tool and most importantly - buying!

167% Increase in Conversions

Our talented paid search analysts grew conversions by 167%.