How Sofrito Paella increased conversions by 503% in less than 12 months
Sofrito Paella is a street food vendor that brings fresh Spanish street food to discerning foodies across Australia. While Sofrito Paella was born in Sydney’s food markets, this side of the business is unreliable and often affected by the weather. Sofrito Paella wanted to shift the business to a more reliable source of income through a regular stream of catering jobs. They saw a gap in the paella catering market and believed that with a powerful online presence, they could quickly emerge as the leader in this space.
Sofrito Paella approached AdVisible with two goals: to improve their online presence with an engaging, user-friendly website, and to drive ongoing traffic and leads to help them grow their catering offering. Ultimately, Sofrito Paella wanted to fuel their business pipeline using digital marketing, so the company is always booked out with catering events.
Sofrito Paella’s Objectives
Increase leads for the catering side of their business
Improve online presence with an engaging, user-friendly website
Drive qualified traffic to their website
Become the leader in the paella catering space