How Growth Labs Australia grew sales by 600% in 30 days

0 Increase in Conversions
0 Increase in ROAS
0 Increase in Transactions

Project Overview

Coming from humble beginnings, Growth Labs Australia is a revolutionary brand that produces high-quality sports supplements grounded in science. Each product contains ingredients backed by peer-reviewed studies and clinical trials, to give athletes the cutting edge in performance.

Our Approach

When you have a phenomenal product like this team does, you want to get it in front of as many people as possible. Growth Labs Australia approached Advisible to help them drive traffic to their website and increase conversions.

Objectives

Drive qualified traffic to their website using Google Ads
Reach their target audience online and generate more sales
Improve brand awareness in the highly competitive fitness supplement space
Simplify the shopping experience to streamline conversions

Strategy & Awareness

We conducted a thorough audit of how well their website performed organically and with PPC compared to their competitors, and found these opportunities for improvement;

Poor metadata across the site
Low SERP rankings
Need increased authority for their top products to ensure they rank in Google
Low ROAS for Google Ad Spend

Our Approach

New Category Pages

We realised the technical titles for Growth Labs Australia products could be intimidating to users and unclear to Google’s Crawlers. Our answer;

New categories based on search intent
For e.g. Pre-Workout, Post-Workout

This made the shopping experience easier and more engaging for users.

Meta Data Tune Up

Our analysts performed a systematic clean up of Growth Labs Australia’s back end to ensure that even this data worked to help the client rank on Google, we;

Optimised Meta Titles, Descriptions and URLs

The result was content that was more visible to Google’s Webcrawlers.

Schema Markup

As Growth Lab Australia’s rankable pages were all mostly products, our SEO analysts ensured the proper schema tags were used through the pages. This meant;

Organising data into structures
Adding relevant information to help search engines understand webpage intent

Making web pages ready for indexing for better rankings on Google!

Industry Trend Research

Our analysts researched the emerging keyword trends in fitness supplements and encouraged the client to look into supplying the new product. Which we built a new Google Ad campaign around. This keyword had;

2,000 – 3,000 avg. monthly searches in the start of 2021
50,000 – 55,000 avg. monthly searches towards the end of 2021

From this, we saw a massive increase in clicks by 63.83%!

Location Targeting

Growth Lab Australia’s previous Google Ads suffered from low rates of returns for the money they spent. We decided to crack down on cost by;

Enabling strict location targeting
Tested bidding strategies that worked well on other campaigns

We’d say we were successful with a drop in cost-per-action by 63.83%!

Link Building

Another strong arm of the changes we made to build up Growth Labs Australia’s presence was building up backlinks back to the website to build the domain rating, through;