Google AdWords Strategy - Search Engine Optimisation

How Growth Labs Australia grew sales by 600% in 30 days

Background

Coming from humble beginnings, Growth Labs Australia is a revolutionary brand that produces high-quality sports supplements grounded in science. Each product contains ingredients backed by peer-reviewed studies and clinical trials, to give athletes the cutting edge in performance.

When you have a phenomenal product like this team does, you want to get it in front of as many people as possible. Growth Labs Australia approached AdVisible to help them drive traffic to their website and increase conversions. Through a paid search campaign spanning Google Ads and Google Shopping, we put Growth Labs Australia’s supplements front and centre for the fitness community — and dramatically increased sales in the process.

Soluble Actions

Anyone who has an interest in fitness knows that supplements are a huge part of achieving peak performance. Before we started working with Growth Labs Australia, a significant portion of their success had been through positive word-of-mouth, as well as retailers, gyms and PT studios stocking their product around the country. We wanted to help them take their success to the next level by doing what we do best: reaching their target audience online and driving them to convert.

We launched a Google Ads campaign to drive traffic to the Growth Labs website for relevant search terms that were related to their top products, as well as their product ranges and merchandise. Our team of search experts relentlessly monitored the campaign performance and optimised the targeting, keywords and bids to reduce overall cost and CPA while increasing conversions.

At the same time, we developed a set of visually striking Google Shopping campaigns to make it easier for people to browse and buy Growth Labs’ products. By combining incredible product reviews with powerful descriptions and imagery, we created an unstoppable sales machine that drives traffic directly to Growth Labs’ website and entices them to convert.

Results So Far

Without a doubt, the results speak for themselves.

In just one month of working together, paid search traffic became the brand’s top traffic acquisition source and accounted for over half of new users to the Growth Labs Australia site. The users weren’t just there to window shop either — the campaign delivered over 61 conversions since its launch. The investment in Google Shopping also paid off in spades, making up more than half of all conversions.

Beyond traffic and sales, Growth Labs Australia catapulted to the top 5 positions on Google for impression share in the first month alone, outranking the competition and coming in second only to supplement review websites. With these incredible results in the first month of working together, it’s no overstatement when we say the sky’s the limit for these guys.

600% Increase in Conversions
2500+ Clicks in 30 Days
11% Increase in Average Order Value
61 Conversions in 30 days
Top 5 Impression Share Rank

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I am proud of our team for achieving outstanding results for our clients and working together towards a common goal.

Ivan Teh Digital Strategist & Co-Founder