How Growth Labs Australia grew sales by 600% in 30 days

  • 0 Increase in Conversions
  • 0 Increase in ROAS
  • 0 Increase in Transactions

Project Overview

Coming from humble beginnings, Growth Labs Australia is a revolutionary brand that produces high-quality sports supplements grounded in science. Each product contains ingredients backed by peer-reviewed studies and clinical trials, to give athletes the cutting edge in performance.

Our Approach

When you have a phenomenal product like this team does, you want to get it in front of as many people as possible. Growth Labs Australia approached Advisible to help them drive traffic to their website and increase conversions.


  • Drive qualified traffic to their website using Google Ads
  • Reach their target audience online and generate more sales
  • Improve brand awareness in the highly competitive fitness supplement space
  • Simplify the shopping experience to streamline conversions

Strategy & Awareness

We conducted a thorough audit of how well their website performed organically and with PPC compared to their competitors, and found these opportunities for improvement;

  • Poor metadata across the site
  • Low SERP rankings
  • Need increased authority for their top products to ensure they rank in Google
  • Low ROAS for Google Ad Spend

Our Approach

New Category Pages

We realised the technical titles for Growth Labs Australia products could be intimidating to users and unclear to Google’s Crawlers. Our answer;

  • New categories based on search intent
  • For e.g. Pre-Workout, Post-Workout

This made the shopping experience easier and more engaging for users.

Meta Data Tune Up

Our analysts performed a systematic clean up of Growth Labs Australia’s back end to ensure that even this data worked to help the client rank on Google, we;

  • Optimised Meta Titles, Descriptions and URLs

The result was content that was more visible to Google’s Webcrawlers.

Schema Markup

As Growth Lab Australia’s rankable pages were all mostly products, our SEO analysts ensured the proper schema tags were used through the pages. This meant;

  • Organising data into structures
  • Adding relevant information to help search engines understand webpage intent

Making web pages ready for indexing for better rankings on Google!

Industry Trend Research

Our analysts researched the emerging keyword trends in fitness supplements and encouraged the client to look into supplying the new product. Which we built a new Google Ad campaign around. This keyword had;

  • 2,000 – 3,000 avg. monthly searches in the start of 2021
  • 50,000 – 55,000 avg. monthly searches towards the end of 2021

From this, we saw a massive increase in clicks by 63.83%!

Location Targeting

Growth Lab Australia’s previous Google Ads suffered from low rates of returns for the money they spent. We decided to crack down on cost by;

  • Enabling strict location targeting
  • Tested bidding strategies that worked well on other campaigns

We’d say we were successful with a drop in cost-per-action by 63.83%!

Link Building

Another strong arm of the changes we made to build up Growth Labs Australia’s presence was building up backlinks back to the website to build the domain rating, through;

  • Finding broken links
  • Using Google Search Console to find sites that linked back in the past

We’d say we were successful – they jumped into top 5 impression share ranks in 30 days!

Results So Far

206.58% Increase in Conversions
Our thorough SEO and Google Ads efforts were rewarded with a 206.58% increase in revenue for the company!
174% Increase in ROAS
In November, our new Google Ads strategy alone pushed an average ROAS of 2.40 to 6.58. Scoring Growth Labs Australia an 174% increase!
600% Increase in Transactions
In 30 days, our efforts were rewarded with increased visibility and engagement with an 600% increase in transactions!

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Andrew Hou CEO & Co-Founder
Ivan Teh Digital Strategist & Co Founder
Jennifer Valverde People & Culture Manager