Local SEO Services

Regular search engine optimisation involves making improvements to your website in order to move up the Google rankings when someone searches for your products or services, or for terms you wish to rank for. Local SEO is similar in many ways, but focuses solely on your local audiences, and employs both on-site and off-site improvements to move up the rankings.

When you focus on a local audience, you draw in more customers who are searching for your products and services nearby. This could be someone looking for a bite to eat, or someone searching for a mechanic who’s not far away and can come and fix their broken-down car ASAP. Local SEO taps into that audience and helps make sure your business gets seen when your audiences search for keywords ‘near me’, or keywords specific to your suburb or area.

Keep in mind that Google uses more than just your website to determine local search results. Geographical location and reviews factor in significantly for local rankings, so you’ll need to do more off-site work, such as creating and optimising your Google My Business listing.

Working on your local SEO helps to ensure you get a big juicy bite of the local market. And it’s a juicy market indeed, with a massive 88% of local searchers either calling or making a visit to the business within just 24 hours, according to Google.

When you do local SEO well, Google won’t just bring you to the top of the results page, it might even put you in what has become known as the ‘map pack’. This is when you search for a generic business – such as ‘cafe’ or ‘hardware store’ – and Google provides a results page with a map at the top, and three businesses pinpointed on that map. If you manage to nab one of these spots, your business will enjoy more visibility, more clicks, and hopefully, more sales.

Additionally, finding more local customers is an excellent long-term strategy, as they may well return time and time again and become reliable repeat customers if they love their first experience.

The best approach for local SEO is actually to take a dual-pronged approach – one for your website, and one for off-site areas.

Optimising your website for local SEO is much like optimising for regular SEO, except you focus on more local search terms such as ‘near me’ and keywords with your suburb or town included. This means creating content and updating your landing pages to include plenty of local keywords and information.

The second prong is all of the steps you can take off-site. The most important of these is to create and optimise a Google My Business listing. This is essentially an online directory listing with Google where you add your basic business information, as well as images, links, and reviews. Google will use your address to show local searchers that you are nearby, and regular positive reviews on your GMB listing is great for you SEO. You can also create and manage other online directory listings to further entrench your website as a local business.

If local SEO were easy, everyone would be at it, and it wouldn’t take a dedicated local SEO agency to score a ‘map pack’ placing. There are definitely challenges, and although they are all manageable with hard work and time, it is good to know what you’re facing.

One of the biggest challenges of local SEO is that Google relies heavily on business reviews, and you don’t have a lot of control over those. The best you can do is offer the best service you can, then ask customers for a review online (or perhaps incentivise reviews with discounts).

Another difficulty is optimising your Google My Business listing. While you may have a listing set up, it takes expertise and know-how to accurately fill out and optimise your field for keywords and relevant searches.

And of course, like any SEO activity, it takes time and knowledge to do the job well, which is a real challenge for any business owner with a million other jobs on their plate. That’s why a local SEO company is so useful. We can take this challenging task off your plate, whip up a feast of great SEO , and serve it back to you in the form of fantastic local SEO results.

The time it takes to see local SEO results varies greatly depending on a number of factors.

If you’re a brand new business trying to break into a highly competitive market, you can probably expect it to take a solid 6 months or so before you see real results. On the other hand, a well-established business in a less competitive market will likely see results much sooner in just a month or so.

We’ll be able to give you a better estimate of time when we meet for a discussion about your business and goals, but even then it’s far from an exact science. We can promise that as part of our local SEO services, we will be completely honest and transparent about your results at every step.

There are precious few things that are straight-forward or simple about local SEO, let alone the cost. The price of hiring a local SEO company will depend a lot on your existing market position, what you already have set up, what your goals are, and how long it takes to make it all happen.

With so many variables, each local SEO campaign is different, but to give you a range of the price of local SEO packages, the average cost for local SEO can range from $500 to +$5,000 per month.

For a better idea of what it might cost to see your company ranking well for local SEO, get in touch for a chat and we can put together an estimate for your specific circumstances.

When you’re on the hunt for a local SEO company, there are several green flags you should look out for.

The first and most obviously important is that they get results. You don’t want to work with a company that doesn’t have a track record of creating real results for clients. Ask to see records of clients they have worked with, including the change in SEO ranking, and how long it took to get there.

A lesser known green flag to look for is that of best practices. Unfortunately, there are local SEO agencies that take shortcuts to build local SEO rankings. While this can generate short-term results, it will sooner or later be caught by Google and the offending website will be dropped so far down the results page that it’s almost easier than to completely rebrand than try to climb back up. Going about local SEO in the right way requires a long-term strategy, but there’s no risk of waking up one day to a brand-killing rankings drop as punishment for taking shortcuts, either.

Finally, look for a company that promises transparency throughout the process. As well as getting results and always sticking to best practices, our team will be completely honest with you in the outcomes and next steps. Learn more about our values and process here.

Plenty of places promise great local SEO services, but not all of them deliver. That’s not us. At AdVisible, we’re 100% committed to results. Everything we do is driven by achieving the best visibility we can for your business through local SEO, and we certainly have plenty of happy clients to attest to our work. We love to see brands power up their local rankings, and we’d love to help you do the same.

We also believe that we’re a leading provider of local SEO services because we follow best practices. This is absolutely essential, as taking shortcuts can quickly result in punishment from Google. As your business partners, we’re in it for the long game — we’ll set everything up in line with Google best practice, then consistently refine your listing and website for local search terms to ensure you stay on top.

Get in touch with the AdVisible team for a free no-obligation consultation, and a friendly chat about how we can boost your local SEO and get your brand in front of this valuable target market.