How Big Fun achieved a phenomenal 311% increase in conversions
Big Fun, Australia’s largest party hire company, was facing some challenges when it came to generating revenue from their website. Their website was performing poorly on a number of fronts, from SEO keywords, backlinking and metadata to search and display marketing. As a result, conversion rates were at an all-time low and they required a major overhaul immediately in order to keep running a successful business.
Big Fun approached AdVisible to improve their online visibility and increase sales from their website. We brought forward a comprehensive digital marketing strategy that would address all of their challenges, including a website redesign, AdWords and remarketing strategy, and SEO strategy — all with the goal of generating leads, raising brand awareness and creating sales.
Big Fun’s Objectives
Improve ranking in organic search engine results
Drive qualified traffic to their website
Increase conversion rates
Optimise AdWords and remarketing campaigns for leads and conversions
The StrategyBig Fun had been around long enough to work quite successfully off word-of-mouth advertising. As a result, they hadn’t seen a website upgrade as necessary when they started to grow. However, over time, they recognised the gap in their business plan by not investing enough resources into a user-friendly, well-designed website. As Big Fun’s business partners, we focused on creating a digital marketing strategy that would deliver genuine results for their company. We made sure they understood the importance of revamping their site, as well as creating that all-important AdWords and remarketing strategy. The approach was clear: create a website that delighted visitors more than they ever thought it would, in order to drive leads and sales. Once we received Big Fun’s sign-off, we put our expertise to work.
Our ApproachWe were completely transparent about how we would create a strong and adaptable AdWords campaign. Whether it was keyword planning or insights gained from trying out new search phrases, we wanted Big Fun to trust that we would help them achieve their goals. From the start of our campaign to the finish, we were open to feedback from the client – their approval of what we do is paramount to what we do here at AdVisible.
Results So FarSince we started working together, Big Fun has continued to experience major increases in website traffic, conversation rates, call-to-action responses and earn a reputable place in the competitive world of party hire equipment. Their new website is working hard for leads and sales, and Big Fun’s party hire equipment has been showcased on prime time reality TV shows on channel 9 and 10. In addition to redesigning their website, our SEO, AdWords and remarketing strategies have delivered phenomenal results for the business, including more than doubling their revenue and helping them expand into Victoria and Queensland. With a 311% improvement in AdWords and remarketing conversions, a 124% improvement in conversion rate, and an improved cost-per-conversion by 281%, it’s safe to say we delivered everything they had hoped for — and more.
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