How Big Fun achieved a phenomenal 311% increase in conversions
Big Fun, Australia’s largest party hire company, was facing some challenges when it came to generating revenue from their website. Their website was performing poorly on a number of fronts, from SEO keywords, backlinking and metadata to search and display marketing. As a result, conversion rates were at an all-time low and they required a major overhaul immediately in order to keep running a successful business.
Big Fun approached AdVisible to improve their online visibility and increase sales from their website. We brought forward a comprehensive digital marketing strategy that would address all of their challenges, including a website redesign, AdWords and remarketing strategy, and SEO strategy — all with the goal of generating leads, raising brand awareness and creating sales.
Big Fun’s Objectives
Improve ranking in organic search engine results
Drive qualified traffic to their website
Increase conversion rates
Optimise AdWords and remarketing campaigns for leads and conversions