How Elysium Home gained x83 ROAS in just 1 month with Google Ads

  • 0 ROAS within 1 month
  • 0 Increase in Revenue
  • 0 Increase in Conversions

Stats So Far

  • x83 ROAS within 1 month
  • 58.5% increase in conversions
  • 101% increase in revenue
  • 36% decrease in cost per conversion


Elysium Home is an online B2C furniture store with a focus on stylish designer furniture sourced internationally and sold in Australia. Retail Furniture is a tough niche, with many competitors fighting in the space to maintain or grab a slice of the lucrative market. The client turned to Advisible to run their Google Ads, to start getting more of an edge over their competitors.

Our Approach

Google Ads

We decided to pivot from the strategy Elysium was previously running towards one that ran around their most popular product and categories. After analysing the products on the site, we also identified missing data on the site that we worked with the client to fix to boost their performance. We also continued to optimise their ads to get the best ROAS for the furniture retailer with the data we developed as our analysts managed the campaigns.

Results So Far

83x ROAS within 1 month
Having the right products in the right season certainly does help when it comes to digital marketing, although what these products are aren’t always clear without the right research and A/B testing. Through our analysts, Advisible and Elysium Home found a highly lucrative collection niche to cash in on.
101% Increase in Revenue
With an +101% increase in revenue, we doubled their revenue from Google Ads!
58.5% Increase in Conversions
With a +58.5% increase in conversions we effectively increased Elysium’s market share and boosted their bottom line.

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Andrew Hou CEO & Co-Founder
Ivan Teh Digital Strategist & Co Founder
Jennifer Valverde People & Culture Manager