Google Search Ads Services

Google Search is a form of pay-per-click (PPC) advertising that helps you put your brand at the top of Google’s search engine results pages. These listings appear in the same format as search ads, and show up before organic, or ‘free’ search results. If you want to get your business to the top of search engine results quickly and consistently, this is one of the most effective ways to do it.

So how does advertising work on the Google Search platform?

Google Search operates like an auction, where you bid for a spot amongst the paid search results when your target audience looks up certain keywords. As an example, someone might search “best mechanic near me”. If you target and win the bid for that keyword, your ad will show up at the top of the results. If a user clicks on your ad, you pay Google for that click — hence the name “pay per click”.

Everyone uses Google. That’s not an understatement; it’s the truth. Billions of searches are conducted every single day on Google, and your target audience regularly uses this platform to research, browse, and purchase products and services. If you run ads on Google Search, you can put your business in front of customers who are already interested in what you’re offering — and direct that interest straight to your business. It’s one of the most effective ways to drive qualified, targeted traffic to your website online.

Google Search is also known as a form of performance marketing, because you pay for performance, not exposure. With traditional advertising methods, you might invest in a placement in a magazine with 10,000 readers without any guarantee that those 10,000 people are going to see your ad or visit your website. With PPC services in Australia, you only pay for the people who click and visit your website. In other words, you pay for results.

The age-old marketing approach still applies in the digital space. You need to reach the right people at the right place, at the right time, with the right message — and on Google Search, the most effective way to do this is through targeting, messaging and optimisation.

A paid search company worth their salt (like us!) will tell you that Google Search is a constant process of tweaking, testing, learning, and improving. It takes time to set up the campaigns. Then you need to give your campaigns enough time to acquire a large enough data set to analyse performance. Once that’s all done, you need to analyse the results, update your campaigns, rinse and repeat. If you’re not doing this, you’re throwing a good portion of your ad spend down the drain.

At AdVisible, we champion this results-driven approach. Our team of analysts, strategists and PPC experts focus on monitoring and optimising your campaigns for performance, so you get the ROI you deserve. And no matter what the results are, you can rest assured that we will report on your results with complete transparency and honesty.

The biggest challenges that businesses run into when they start Google Search is understanding how to optimise their ad spend. It’s easy enough to set up a PPC campaign and set your budget. However, ensuring that you’re paying for clicks that convert and getting the most bang out of your advertising spend…well, that’s a different story.

From targeting to compelling ad copy, there are a lot of components that go into an effective Google Search campaign. That’s why it’s best to partner with a leading PPC management agency like AdVisible. We’re well-versed in Google Search: our analysts understand the ins and outs of the platform, and have a wealth of experience in delivering campaigns that get results. Learn more about our process here.

It’s easy enough to get your PPC campaigns up and running. However, to truly see meaningful results on your bottom line, you need to run your campaigns for a while, then review the results, optimise, and repeat. Because of this, it can take anywhere from 30 to 90 days before your campaign is fully optimised for performance and results.

Even when you’re getting a return that you’re happy with, it’s still important to keep improving and optimising your campaigns. There are always opportunities to fine-tune your campaigns for new keywords, return on investment, and conversion so you always stay one step ahead of the competition. That’s why at AdVisible, our analysts constantly.

PPC runs on an auction basis, so there’s no hard and fast answer for this one. The amount you pay for your clicks might be different to your competitor, and it will certainly be different to another SME who’s running a business in another industry. This is because your cost per click comes down to a number of factors, including the ad position you’re shooting for, your targeting, how competitive the keyword is, your ad relevance, and your quality score for that keyword.

Bid prices can range from $0.05 to the top end of $80.00 per click in hypercompetitive industries. We generally find that prices for keywords fall into a range between $0.50 to $5.00.

However, don’t worry too much about costs blowing way out of proportion. The best part about Google Search is that you can control exactly what you spend with a monthly budget. On top of this, the right PPC management agency can help you identify the best performing keywords, optimise your campaigns and finetune your landing pages to lower your CPC and improve your return on ad spend.

There are a number of agencies offering Google Search services, but that doesn’t mean they’re all stacked equal. The ideal PPC agency should have a sound knowledge of Google’s advertising platform, and be obsessed with getting the best performance out of your ads. They should also work hard to truly understand your business and what you’re trying to achieve, so your ads can deliver the best ROI possible.

At AdVisible, we tick all of those boxes (and more). As a Google Premier Partner, we’re the creme de la creme when it comes to PPC services in Australia. This certification is only given to the experts that have a proven track record of delivering game-changing results, and demonstrate an extensive knowledge of the platform. We’re also results-driven and constantly optimising campaigns for ROI — because at the end of the day, when you win, we win.

But don’t take our word for it. We’ve helped thousands of businesses just like yours grow their business using Google Search. Take a look at some of our case studies here.

We’re passionate, experienced, and committed to your success. It’s not just about winning clients for us. We want to support your growth with savvy, targeted digital marketing that drives leads and conversions.

For well over a decade, we’ve been driving traffic, leads and sales for brands — and getting incredible ROI. With a killer team of search specialists, a proven process for success, and complete transparency in reporting, we truly believe we are the best paid search company around (and our happy clients agree!).

If you want to learn more about how we can transform your digital marketing game using the power of Google Search, get in touch with us now.