Expert Google Ads Management in Brisbane

Google AdWords in Brisbane are sold on a bidding system, so just like any auction, it’s impossible to predict the exact number, but possible to have a rough idea of what you can expect to spend per click. At the lower end of the scale, some bids cost just $0.05 per click, whereas some bids will go for as much as $30.00 per click for highly competitive keywords and industries. Generally speaking, however, most businesses will pay anywhere from $0.05 to $5.00 per click.

These costs are also dependent on another factor – your quality score. If you and a competitor are both vying for the same keywords but you have a better quality score, you’ll pay less for that keyword. You can also reduce your PPC costs by being highly selective with your targeting, and by finding less competitive keywords. Great AdWords campaigns are all about finding the happy middle ground between cost and returns.

In the digital marketing world, SEO and Google Ads are like two oars in a rowboat – things simply work better when you use both. A balanced campaign that includes the two together will offer optimum long-term results for your business.

They each drive traffic to your website, but do so in different ways and with different benefits and limitations, so a fusion of the two provides the best of both worlds.

The biggest and most obvious difference is that AdWords in Brisbane is the paid route, whereas SEO is free and organic. The latter requires you to improve your website in ways that will help it naturally move up the Google search results page where it is more visible to your audience, whereas the former simply requires payment for a top spot on that results page.

There’s also a real difference in the time it takes to see results. Creating an AdWords campaign is quick, and you can get your brand in front of potential customers within days. SEO takes more time, as you’ll need to create content, wait for Google to notice it, and make changes over time to improve its ranking. Google’s results page algorithms are always updating, so pages that might rank highly today won’t necessarily do so well a month or two from now. You’ll also need to regularly add new content for SEO, as Google gives preference to websites that add fresh content often.

Overall, neither one is ‘better’ for your business than the other, and we strongly advise that you invest in both in the long run to get the benefits of the website traffic they each provide.

By using great AdWords management in Brisbane, you can get your brand in front of your ideal customers. A hairdresser, for example, might bid on the keyword ‘hairdresser in Brisbane’, which would allow them to get seen by the right clients. Google is the world’s biggest search engine, and AdWords offers the kind of targeted exposure that simply doesn’t exist anywhere else.

Additionally, when you advertise in other forms – such as on the radio – you pay simply to run the ad then hope that it results in conversions. With AdWords, you don’t pay until someone clicks on your ad. Because of this, you can experiment and find keywords that work well for you, then invest more in them and get as much out of them as possible.

The best approach for AdWords in Brisbane is surprisingly simple – test, learn, optimise, repeat.

Nobody gets it exactly right on the first try because it takes time to set things up, observe the results, tweak the strategy, then start over from the beginning. Ads don’t usually result in mind-blowing ROI on the first go, whether that’s fewer click-throughs than expected or a surprising click-through rate for a keyword you wouldn’t expect to do as well. It’s all about having the patience to implement a strategy, observe the results, then finetune the campaign for continual improvement.

Even if your initial results are quite good, this process can and will continue to improve your ROI and get the outcome your business deserves. At AdVisible, we are completely transparent about the realities of this process, and we are 100% driven by results. This honesty, paired with our expertise and dedication, is what will help your business succeed with AdWords. Read more about our process here.

The hardest parts of a great AdWords campaign are the strategy and the optimisation. Setting up a campaign is relatively easy, but that doesn’t automatically result in sales, and you might be spending more than necessary for certain keywords.

We often hear businesses say something like “I’ve been investing in Google Ads but it isn’t really working for us”, or we hear about brands that are sinking thousands into AdWords without getting much back.

We won’t let that happen to you. As an expert AdWords agency in Brisbane, we have the skills, experience, and industry knowledge required to implement and finetune a strategy that gets the best possible performance from your campaigns.

Getting started with Google AdWords is quick. From the moment your ads go live, you can start benefiting from more traffic, conversions and sales. However, getting a campaign to reach peak performance is a different story. Once your campaign is live, you need to give it time to generate enough data to gauge its performance and decide how to improve it. This process can take anywhere from 30 to 90 days.

It’s also worth noting that AdWords isn’t something you optimise once then leave forever. It’s a continual process of observing and optimising to get the best return possible and edge out your competition every time.

There’s no set cost for Google AdWords in Brisbane, because each click is the result of a number of factors. Keywords are bought by bidding on them like an auction, and the cost of clicks – or impressions – depends on which ad position you’re after. It also depends on your targeting, how competitive a keyword is, ad relevance, and your quality score.

The good thing is that no matter the cost, you can set your own monthly budgets for AdWords so you never go over. The trick is to find an agency for PPC in Brisbane that knows their stuff (that’s us!), and can identify the best keywords for your brand and goals, optimise your campaigns, and bring down your cost per click.

Get in touch with us here to learn more about how we can create leads and conversions through AdWords.

When you’re looking for expert AdWords management in Brisbane, there are a lot of providers to choose from (and we’re all pretty good at making sure our names show up in search results!).

The first and simplest test to find a great provider is to look for those that are Google Premier Partners. This badge of honour is earned — not given — to agencies that have met Google’s standards for ad spend, optimisation and performance, and attests to the provider’s knowledge and experience with the tool. Google Premier Partners are always up-to-date with the latest ad formats and developments across the Google Ads network, and have achieved proven results for clients consistently over time.

Next, look for a provider that has delivered excellent results for past clients. Ask for examples, and take the time to chat with the provider to ensure they understand your business and goals. Google AdWords is data-based, which means that providers should be using that data to drive results and report them honestly.

For example, if an agency refuses to give you access to your own Google Ads, or if they promise incredible results in a short timeframe, that’s the time to look elsewhere (like right here!).

There’s no one who does PPC in Brisbane quite like AdVisible. We have a team of Google Ads experts who are committed to getting results, and the way we see it, if you’re winning, we’re winning too.

We have thousands of success stories spanning more than 10 years in the industry. Our four-stage process delivers results every time, as it allows us to tailor a strategy based on your specific business and customers, rather relying on a cookie-cutter campaign that everyone else is using.

We’re completely transparent, wholly focused on getting you results, and a Google Premier Partner. Take a look at some of our case studies here to see a few of our happy clients.