HerbiDoor achieves a 200% Increase in ROAS in 6 months!
HerbiDoor is a ready-made meals company that focuses on providing delicious vegan options to everyday people, aiming to increase or kickstart a healthier, and stress-free lifestyle. However, they required top-quality social media social media services to broadcast their name to the masses.
Previously, the brand originally were running their ads in-house but after uncertainty and professional skill in the area, and reduced results due to iOS14, they wanted the help of qualified professionals to guide them. HerbiDoor turned to AdVisable and tasked our experts to improve their overall performance on their social media ads - and we were game to take on the challenge!
Nationwide Electrical’s Objectives
increase monthly revenue produced from digital marketing channels
Increase overall brand awareness
The StrategyOur goal was simple. Improve sales, reach pre iOS14 levels, increase Herbidoor’s brand awareness with the central focus of transforming HerbiDoor into a top recognisable brand in the competitive ready-made meals industry. To achieve this, we would have to reconfigure their social media account structure, and improve their audience targeting. From our insights, we would go on to develop the following strategy:
- Implement our funnel-based approach to create a solid foundation to the account and use this structure to deploy our targeting tactics.
- From there, create customer profiles from their historical data and from current trends, then leverage this information to inform the targeting we would use for our cold audience campaigns.
- Use new ads tailored to this unique audience to get the most impressions, clicks and conversions possible.
Account StructurePreviously, HerbiDoors ad accounts lacked structure. As a result, their in-house campaigns were not following a clear strategy that helped them make sales. This added a level of convolution to their campaigns. This hindered performance and implementation of new ads. In response, we created fresh campaigns with a regimented structure and goal-oriented strategy in mind. Applying this foundation allowed us to implement optimisation changes to targeting and new ads more efficiently without disturbing the current ad performance.
Audience TargetingOur social media geniuses discovered that HerbiDoor’s cold audience targeting was inefficient, and as a result, they were actively losing money targeting audiences that were not likely to convert. To fix their targeting issues, we created target consumer profiles and matched them with demographic, interest and profession-based targeting in Facebook.
AdsTo complement our now better identified customer, we created new ads for HerbiDoor that would speak directly to them. We took an initial testing period to identify the best type of ads to serve their customers and within the first month, had found winning ads for all stages of their funnel.
Results & EvaluationResults speak for themselves. Our social campaigns have been a great success and don’t show signs of stopping. From March we have doubled HerbiDoor’s monthly ROAS across all campaigns. As a result, the client has seen a significant increase of sales month on month whilst still spending that same amount of ad spend. Additionally, we have improved brand awareness metrics for HerbiDoor exponentially. We have increased monthly impressions received by 150%, equalling 80K extra impressions per month! Additionally, we have increased CTR’s by 154% showing that Herbidoor has successfully become more relevant to their target audiences. We have no doubt that HerbiDoor will continue to conquer the niche and highly competitive ready-made-meal market!
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