SEO Melbourne

We’re not just saying this because we offer both – but you do really need both. When they work together, these two strategies can provide game-changing results that drive traffic and growth in equal measure.

With SEO, you invest in your website. With keyword research, content development, and technical optimisation, you can improve your Google rankings and help your brand get seen by your audience. It is the more cost-effective approach as you aren’t paying for clicks, but it does have its limitations. Namely, it’s far from an exact science. There are more than 200 factors to consider when dealing with Google’s algorithm, so it’s hard to know exactly what will work, and it takes time to move up the rankings even when you’re ticking all the boxes.

PPC, on the other hand, does cost more – but it is quick to set up and start seeing results. If you want more traffic, you simply invest more.

Investing in both SEO and PPC is to be firing on all cylinders. If one area isn’t working well for you, it gives you the opportunity to still show up in results via the other route. Also, brands that incorporate both strategies do tend to see better clickthrough rates from search engines to their websites.

SEO is how you ensure your website is what shows up when your audience searches for products and services that you provide.

Every time someone runs a search on Google, there are literally millions of results – but people almost never look past the first page. In fact, three out of every four clicks on Google are made on that first results page.

So if you can use search engine optimisation in Melbourne to move your website to that first results page, more of your audience will see your website, and more of them will ultimately end up making a purchase with you.

Excelling in SEO takes a combination of several key elements; keyword research, content development, on-site optimisation, high-quality backlinks, and technical optimisation. The technical aspects ensure the behind-the-scenes parts of your website are designed so that Google’s algorithm indexes your pages as soon as possible, and ranks them as highly as possible. The keyword research and content development aspects help your pages show up in relevant search results, and again, rise to the top of organic search. Meanwhile, backlinks from high domain authority websites establish your website as an industry leader — again pushing you up in the rankings.

When it comes to the keyword research itself, it’s best to employ a split approach; incorporate both short-tail and long-tail keywords. Short-tail keywords are search terms of three words or fewer such as “Melbourne hardware store”, whereas long-tail keywords are anything longer such as “where can I buy a toolkit in Melbourne?”. Long-tail keywords see fewer searches, but as they are so much more specific, they also tend to drive more conversions. That’s why content incorporating both the short and the long tend to work best.

There’s more to nailing SEO in Melbourne than throwing a few keywords into your content. Google’s algorithm is constantly changing and often unpredictable, which is why an entire industry has popped up to help businesses stay on top of the updates. There are various technical elements and many client-facing elements, and failing to successfully optimise them can put you at a real disadvantage.

Unsurprisingly, great SEO takes time. Conducting keyword research and developing and maintaining content takes manpower, skill, and industry knowledge, and most businesses simply don’t have the resources to do it all.

That’s why it helps to have an SEO agency in Melbourne to take these tasks off your plate. AdVisible provides a team of SEO wizards that simplifies the process and works magic with your rankings. Drop us a line to find out more.

From the competitiveness of your industry to the exact keywords you’re working with, there are a range of factors that will influence your rankings and how soon you will see results. If Google has ever penalised your website in the past it will take more time, whereas if you’ve done any SEO work in the past it might speed things up.

As an SEO company in Melbourne, our experience shows that it generally takes two to six months to start seeing significant results. This can vary greatly, but we will be able to give you a better idea of a rough timeline once we work with your website.

Note that when you use your own personal laptop or computer to run a search, you won’t see the same results as what a potential customer might see. Google tailors results depending on your past searches, demographics, location, and other factors, so it’s better to use a dedicated SEO tool to check your rankings for an accurate reading.

You don’t pay Google to appear in their search results, but you do have to pay the many specialists who will optimise your website and content to help you rank well.

The cost of specialist SEO services in Melbourne varies. It depends on how well your site is doing currently, who is offering the services, and whether you do it all in-house or bring on an external service provider. To do it all in-house, you’d likely need to spend upwards of $250,000 on an SEO technician, a developer, technologist, and a coordinator, not to mention content marketing strategists and writers.

The (significantly) cheaper option is to work with an agency like AdVisible. Agencies bill either at an hourly rate or using a monthly retainer, which is far more cost-effective. The average cost of an SEO professional in Australia ranges between $75-$200 per hour or between $1,500 to +$3,000 per month on a retainer, though this can be much higher depending on their experience and expertise. For a fraction of the cost of building an in-house team, an agency can offer the expertise, experience, and skills of a team of SEO specialists.

One final word of caution: while it is tempting to go for a cheap agency charging under $1,000 per month, steer clear. A provider who is undercharging compared to the industry average is likely using black-hat methods, and the cost of undoing these penalties will cost you far more than what you save.

It’s not easy to find the right SEO company in Melbourne for your business, but it is important for success. Agencies must be competent in both the technical side of SEO, and the content development side, and they must be up-to-date with Google’s algorithm changes.

When you’re new to the field it’s hard to make these judgement calls, so a good way to get to the bottom of things is to simply ask for an agency’s previous experience. Do they have proven results? Do they have the data to back up their claims about improving search rankings?

Don’t stop asking questions there. If there’s anything you want to know more about, just ask. When you find the right SEO agency, they will take the time to teach you what you want to know about the industry, and their patience and level of knowledge will prove to you that they are committed to doing the job right.

Finally, keep in the back of your mind what not to look for. Namely, vendors who cut prices and corners to manipulate Google’s algorithms into ranking you highly. This is called ‘black hat’ SEO, and is unethical enough that when Google catches sites using these methods (that’s definitely a when, not an if), it will penalise them by sending them back into the dark ages of the results. Penalties such as these are almost impossible to recover from.

Google never stops updating and improving its search engine algorithms – and we never stop adapting and learning. SEO is one of the most fluid marketing tools available, and it takes experts to stay on top of it all and get results time after time.

We have extensively tested our process and found that it creates genuine SEO results for businesses large and small. We’re an SEO agency in Melbourne that adheres to Google’s best practices in everything we do, ensuring you move up those rankings and stay there.

Take a look at our past case studies here, and request a free digital marketing audit to get started. We have thousands of happy customers – will you be the next?