If you have a local business or stores in a number of locations, you’ll know how important it is for customers to know where you are and how they can contact you. Local Search Engine Optimisation (SEO) is about improving your digital presence, so you rank well on Google when people in your local area search for the products or services you sell.
Local SEO is quite different from the SEO tactics used for businesses that don’t have a geographical location. Your customers will want to know very specific information straight away, such as your address, phone number and opening hours. By implementing local SEO that aligns to Google’s best practice standards, you’ll provide customers with a better experience and increase the chances of the customer buying from you rather than your competition.
We pride ourselves on implementing local SEO strategies that deliver real business results. As a Google Partner, we stay on top of all the latest algorithm changes that impact local search rankings and review your website on a regular basis to see where improvements can be made.
Google My Business helps customers find you online, no matter where they are or what device they’re using. It’s a combination of Search, Maps and Google+, with a simple device that allows you to update all your profiles at your desk or on the go.
It’s important for Google to connect the dots between your business name, your contact details and your physical location. We’ll make sure these details are located on every page of your website and use schema markup so that both your customers and Google can find you. Our team will also make sure your business location and contact details are accurate and consistent across the web, including mentions on other websites and online directories.
Research shows that 56% of mobile searches are for local businesses, which is why we optimise your website so it works beautifully on all devices and in voice search. We’ll also optimise your content, page titles and URLs with your location and contact details and make sure your website contains all the information your customers need to pay you a visit.
Managing the links to, from and within your website is an important factor in local SEO and can have a dramatic impact on your business. We’ll develop a link strategy that determines how your website should connect to customers, suppliers, social media platforms and other local businesses, with the aim of increasing your authority in the eyes of your customers and Google.
AdVisible can support your local SEO campaign with Google AdWords and other PPC tactics that will drive traffic to your website and increase awareness about your local business. Our Social Media Marketing services will not only attract local customers, but keep them engaged with your business over the long term.
If you’re looking for an SEO company with happy clients and the Google stamp of approval, give us a call on 1300 812 447 or contact us online to find out more about our SEO services.