With over a billion users in over 88 countries, YouTube advertising taps into a huge international audience. Video marketing is the way forward and if you don’t recognise its value, you’ll be missing out on opportunities to grab your users’ attention.
With us, advertising on YouTube is cost-effective, simple to run and we will help you create a lasting impression on your viewers.
We run YouTube ad campaigns for you using Google AdWords. We apply powerful targeting options for your ads, as well as detailed reporting, the ability to see where your viewers stop watching and many other functionalities that adapt your video ads to engage your users.
YouTube is a high-reward service for our clients for its strong results and customisation. Let us show you how it works and how we can work its magic to aid your business today.
Our team is dedicated to providing as much transparency and value to you as possible. Below are a few answers to common questions for pay per click advertising.
It’s simple – advertisers will be billed their ad spend directly from Google. Results will be transparent because we link your AdWords account up to Google Analytics and you will receive monthly performance reports.
Every 30 days, or when you reach your cost threshold – whichever comes first.
Your budget should correlate with your business goals. Calculate the number of new customers you want, compared to a baseline conversion rate, then work out how many clicks you need per day to reach that goal.
The most important factor in deciding your budget is potential versus affordability. If your budget is too small, you might not get the traffic levels you need. On the other hand, if you’re spending more than you can afford, your success won’t be sustainable.
When one of your keywords are searched, this will trigger an ad auction. Bid prices can range from $0.05 to the top end of $80.00 per click in hypercompetitive industries. Bid prices for keywords generally fall into a range between $0.50 to $5.00. It depends on your desired ad position, competition levels and a keyword’s quality score.
CTR is a metric used to measure the relevancy of your ad to a user. It is presented as a percentage, calculated by the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). The benchmark percentage for CTR that Google identifies is 1-2% (for search advertising).
You can specify an area as small as a 1km radius around a GPS coordinate. Businesses can target specific suburbs, states or countries. It’s all about understanding where your target audience is.
Yes, we set up Google Forwarding Numbers, mobile call buttons, form fill tracking and much more to help you track. Leads will be reported separately by source, so you can tell what’s working and what’s not. We mutually agree with you on the conversions that should be tracked across all campaigns.
It really depends on how much you want to dominate. Statistics support by having a dominant position for both, it will increase your overall CTR for both listings.
Yes, using IP blocking software we can block repeat IPs. Google also have a great click fraud system to reimburse advertisers for invalid clicks.
Our digital marketing services offer the right solution for businesses at any stage of their marketing endeavours. We have the marketing know-how to allow us to create topline strategies for you that really deliver.
Our creative offering is led by a team of designers, developers and writers who expand on their left-of-field thinking to create solutions that are unique to your specific needs.
Bringing traffic to your website is our most substantial digital marketing service, and we adopt a personalised approach to pick and choose marketing tools from our vast selection that will be the most beneficial to your brand’s one-of-a-kind advertising needs.
Helping your brand continue to achieve positive results requires the kind of support services we provide you as we work alongside you long term so that you’ll always be leading the pack.