UX/UI Design Services

UX design stands for user experience design. It’s the design process that web designers and developers use to create products that provide more relevant, meaningful experiences to end users. This can involve acquiring and integrating the product including any aspects of design, branding, usability and functionality. UX developers aim to fulfill the user’s needs and provide a positive website experience that keeps users loyal to the product or brand. A meaningful user experience will also allow your business to define customer journeys on your website that contribute to your business’s success.

UX design refers to the overall feel of the website experience derived from user research, while UI design is all about how a product/brand’s interface looks and functions. It’s important to note that both go hand in hand and you can’t have one without the other.

UI/UX is an underestimated service and many businesses pay the price in terms of website traffic and user experience. Here is why you should use UX/UI design into your online marketing:

1. Results in increased customer engagement and satisfaction
2. Users stay hooked on an interactive UX/UI
3. A well-designed website attributes to higher search rankings
4. Faster loading high performing websites will rank better in the search engines
5. Establishes your brand reputation and builds your site credibility

Despite their differences, one cannot work without the other nor is one more favoured than the other, UX design and UI design are separate elements that work closely together to determine how a product/brand will look and function, with each influencing the other. Imagine you spend significant time on a beautiful website only to realise your users are struggling to navigate. No matter how attractive the interface is, without UX design, users will become frustrated with your site and leave.

On the other hand, imagine you conduct weeks in user research and testing to ensure optimal user experience, but your site text is too light for people to read. Even with good UX, your interface might discourage them from using your product if your UI isn’t accessible.

Simply put, there is no UI without UX and vice versa.

When followed, the UX/UI design process should allow you to polish your user interfaces to become some of the best possible for your business. The development process is as follows:

1. Product Definition: The team responsible collects the user requirements based on the business’s goals and environment. We put all our efforts into understanding the real scope of the product and their existence. Significant outcomes of this phase include User Personas, User Stories and Use Case Diagrams.
2. Research: Research is the most crucial element for UI and UX designers. The design team studies how a client’s present system works, deep-diving into the following areas:
   • An understanding of the competition.
   • A thorough study of your existing domain.
   • Going through competitor strategies to test outcomes.
3. Analysis: During this phase, we make use of the insights collected in the research phase. We create:
   • Hypothetical Personas: Helps designers to know about the various persons who will be the users of your product.
   • Customer Journey Mapping: Helps users flow within your final product. These are achieved through visual representations of proper interactions with the client.
4. Design: We finally end up giving life to the ideas we have collected. The UX/UI design Significant outcomes of the designing phase include sketching, creating wireframes to depict the page hierarchy, prototypes of the product, defining design specifications and finally, validation and testing.
5. Evaluation of final product: While evaluating your final product, we look into certain questions to assess user experience. These questions include:
   • Is the system user-friendly?
   • Is it flexible and easy to operate?
   • Does it solve the customer’s issue?
   • Is it credible and attracts the users to come back every time they need your service?

Do you require expert UX/UI Design services or would like to improve your website experience? At AdVisible, we have the UX consultancy services and the design process to successfully focus on understanding your users’ unique behaviors, their customer requirements, their online needs, and their overall motivations. As Sydney’s leading digital marketing agency, we have hired some of the best seasoned UI and UX design experts who are ready to tackle your next project, help your organisation with user experience design, and navigate the digital landscape. Ready to work with us? Don’t hesitate to contact our experts today.