6 Reasons You Need To Use Remarketing
For those unfamiliar with the practice of remarketing, it is a marketing solution which can be applied to AdWords or social media to reconnect with visitors to your website whom may not have made an immediate purchase or enquiry. It allows you to position targeted ads — on any website that accepts advertising from the Google Display Network — in front of a defined audience that is already familiar with your brand. It is not a solution that always leads to direct conversions, it serves as another touch-point and contributes significantly to brand awareness.
Remarketing uses cookies placed on your website visitors device(s). Each cookie has a unique ID which is automatically added to your remarketing list. You can have multiple lists and are able to break these down by age, gender, location and interests based on the users browsing behaviour. Controlled targeting allows you to serve highly personalised ads to customers you know have already been looking at your business.
Facebook remarketing works in the same way, with the exception being that audience lists are made from people’s Facebook User IDs, phone numbers and emails. With these lists, you can generate smart lists of Facebook users called ‘Lookalike Audiences’. This generates an average user profile based on the people in your list, then Facebook creates another list out of users who are 99% similar to your average user.
Here are our top 6 reasons you need to use remarketing.
#1 Personalisation
More than ever, users expect a high level of personalisation in the way they are marketed to. Personalising campaigns leads to better results. Remarketing allows you to personalise campaigns based on your lists; changing the text depending on age groups or interests. You can also see when an action was carried out by a user (visiting a website) and the amount of time passed since that action. With this information, you can target users with different interests at different moments in the purchasing process.
#2 Flexibility
Based on the data available, you can optimise your campaigns to push for the best chances of conversion. For example, you may want to make higher bids for ads to visitors who reached the sales checkout page of your website previously. You can also filter your targeting to show only on specific sites and or exclude specific sites.
#3 Increasing Reach
Google’s Display Network have over 2 million websites and apps. Facebook has over 2.2 billion users. No matter where your audience is, these remarketing services allow you the significant ability to reach out to users who are potentially interested in your brand.
#4 Brand Reminder
96 percent of website visitors leave without converting, and 49 percent of visitors will browse a site 2-4 times before they make a purchase. Remarketing is a clever way to keep your brand front of mind and reach them at the moment they are ready to convert.
#5 Advertising over your Competitors
Remarketing allows you to target users who have visited websites that are highly related to your product, this includes your competitors. Placing your brand in front of users when they have browsed your competitors further qualifies their interest in your product or service.
#6 Increase Conversions
Remarketing is not a tactic for direct conversions, however, this powerful tool ensures your brand is present at the moment a user is ready to convert. Thus increasing sales and securing customer conversions that may have otherwise been missed.
If you would like to learn more about remarketing or want a digital marketing agency in Sydney that can tell you if you’re doing it right, contact the team at AdVisible; one of the best digital agencies in Sydney for remarketing services.
