Social Media Management

Build a loyal following quickly while exposing your brand to old, current and prospective customers with social media’s huge global reach.   

The strategies we employ are an extension of your brand, not a separate entity. This is why we work alongside you as a business partner to drive success and growth to your social campaigns. The content we produce focuses on the attention of your users, with the goal of creating a reaction from them, eventually turning into the possibility of a conversion.

How social media increases conversions:

  • Create recognition, loyalty and social proof for your brand
  • Expose your brand to the right audience
  • Build a following to increase website traffic
  • Humanise your brand and make it more relatable

What is Social Media Management?

Social media humanises your brand, giving you the opportunity to act and interact with users as a person rather than a business. Users don’t want to do business with a company anymore. They want to connect on a deeper level to your products or services. Social media is crucial in making that possible.

Versatile targeting options
Wide reach to target audiences
Place your business where the attention is
Create customer engagement & community following

Book A Free Social Media Strategy

We’ve been in the social media game a while, let our experience guide you.

Our Social Media Process

Our social media team works tirelessly to create the social solution you’ve always envisaged. It is one of our most thorough and rigorously tested marketing tools. Getting it right is paramount to the long-term social credibility, relevance and authority of your brand.

Research & Planning

We conduct a social media audit of your current accounts, identifying your end goals, target audience and competitor / industry research. We get a complete, detailed picture of how best to tackle your social media presence so that it’s on brand and targeted to the right people. We do this by creating the most engaging, user-friendly content possible.

Create / Update Social Media Accounts

We hone in on your online presence, deciding which platforms meet your goals and create the most engagement with your target audience. We build your profiles from the ground up, filling in all the necessary information so that your content is optimised, your profiles are user-friendly and appear fully ‘complete’.  

Create Social Media & Content Strategy

We create a social media and content strategy tailored to you. We produce a 6-month top line strategy that is followed monthly for content creation and curation. Our strategies cover the most suitable content types, target audience, posting frequency and content promotion topics for your brand. We have all your bases covered.  

Test, Evaluate, Adjust

Once everything is up and running, we find out what adjustments need to be made for a greater level of success. Constant testing and updating is key. We use third party analytics to record, analyse and evaluate all successes and failures – and adjust our marketing plan to respond. The strategy is revisited to reflect on insights obtained after evaluation.

What People Say

Contact Us

Meet With Us For A Social Media Brainstorm

Let’s discuss all things social and get you excited about engaging with your customers.

Social is a game of strategy.

I’m a sucker for a challenge and social media is as cut-throat as they come. Entrust me with your brand and I’ll help you garner the right attention online.

Chris Makomaski Digital Strategist

Frequently Asked Questions

Our team is dedicated to providing as much transparency and value to you as possible. Below are a few answers to common questions for pay per click advertising.

What is effective social media marketing?

First you need to be clear on your specific campaign goals. For example:
Goal #1: Increase website referrals and revenue
Strategy: Promote your products and services through organic and paid posts. We would track performance metrics such as traffic, direct sales and assisted sales.
Goal #2: Build an engaged audience
Strategy: Promote engaging and relevant content to incrementally grow your audience on the social media platforms that your target audience use. We would track engagement metrics, and qualitative / quantitative audience feedback.

How does AdVisible find content specific to my target audience?

We use social media technology and software to find out what content your target audience is mostly interacting with from the past week, month and year.

What if I have a lack of shareable content?

AdVisible help you build a library full of relevant and compelling content that your target audience is interested in. We hunt down relevant content, blogs, repurpose existing content to share over time, and much more. It’s always best to have an existing library of content we can work with, however don’t worry if you don’t, we can get our team to work a little harder to ensure we have content ready for you.

How do AdVisible get customers to engage with my brand?

We boost your social page engagement through increasing the number of shares, likes, comments, clicks and conversions. Customer interaction with your brand is driven by asking questions, promoting engaging and relevant content, contests, promotions, education and much more.

How do I measure return on investment with social media?

We boost your social page engagement through increasing the number of shares, likes, comments, clicks and conversions. Customer interaction with your brand is driven by asking questions, promoting engaging and relevant content, contests, promotions, education and much more.

How do I measure return on investment with social media?

We set up conversion goals to record high-value customer interactions such as sales online, completion of contact forms, time spent on a landing page, newsletter signups, promotion signups, and anything else you wish to track.

In addition, there are indirect benefits of social media that are impossible to precisely measure, which include social proof, credibility and brand awareness. These factors play a psychological role in your customer’s buying decisions.

What do Social Media Managers actually do?

  • Manage content and posting calendars to plan and schedule posts
  • Curate engaging, creative content
  • Monitor brand mentions and keywords
  • Engage with customers and partners (i.e. reply to all comments, reviews and questions)
  • Review analytics and determine next steps
  • Optimise social media posts and performance

When will AdVisible post for me?

With over 7 years of expertise, we know the best days and times to post on different social media platforms. Our social media strategists will continuously split test to drive optimum reach and engagement. Throughout the process, if we believe your posts will perform better at different times and days, we’ll be sure to let you know and adjust accordingly.

Our Services

Our digital marketing services offer the right solution for businesses at any stage of their marketing endeavours. We have the marketing know-how to allow us to create topline strategies for you that really deliver.

 
Creative

Our creative offering is led by a team of designers, developers and writers who expand on their left-of-field thinking to create solutions that are unique to your specific needs.

Traffic

Bringing traffic to your website is our most substantial digital marketing service, and we adopt a personalised approach to pick and choose marketing tools from our vast selection that will be the most beneficial to your brand’s one-of-a-kind advertising needs.

Support

Helping your brand continue to achieve positive results requires the kind of support services we provide you as we work alongside you long term so that you’ll always be leading the pack.