AdWords is a Pay-Per-Click (PPC) advertising platform that gives you and your target market the greatest chance of finding each other on the Google network.
Our AdWords campaigns are built and optimised to get you higher ad positions and cheaper cost-per-acquisitions. Our team of analysts work to minimise wasted ad spend by selecting high-quality keywords, creating engaging ad copy and precisely targeting what is most relevant to you.
The power of AdWords is that your ads are optimised to show in a user’s search results. When a specific search query that is relevant to your product or service is typed in, your ad can appear at the top in Google’s paid listings. You only pay when a qualified lead clicks on your ad!
AdWords is part of a network of other Google services which together turn customer clicks into conversions online.
We don’t work on the sidelines of your business and disappear soon after. Our team is an extension of yours. We work alongside you to give you AdWords results that will change things for you online. Our process is sturdy, effective and has achieved real results for thousands of accounts before you.
We build out your campaign using Google best practices, proven structures and setups we’ve used with past campaigns of similar industries to yours. We use tracking tools like Google Analytics to see how your campaigns are performing, and if they are adequately converting users into customers.
We use and test specific targeting (language, locations, time scheduling etc.) to give you the best chance of finding your target market online. With greater precision targeting, we reduce ad spend wastage and increase leads more effectively.
Our talented team goes straight to work to create engaging, creative text and call to actions which have a significant positive impact on your results. With eloquent ad copy, we capture prospects and drive them to your website pronto.
AdWords success involves being up-to-date with Google’s best practices and ensuring your ads are being monitored and optimised regularly. We use state-of-the-art campaign management tools and search data to optimise your account and make sure you rank well.
AdWords is our forte. We’ve optimised over 1,000 accounts to date! Nothing excites us more than adding value to our clients’ campaigns.
Our team is dedicated to providing as much transparency and value to you as possible. Below are a few answers to common questions for pay per click advertising.
It’s simple – advertisers will be billed their ad spend directly from Google. Results will be transparent because we link your AdWords account up to Google Analytics and you will receive monthly performance reports.
Every 30 days, or when you reach your cost threshold – whichever comes first.
Your budget should correlate with your business goals. Calculate the number of new customers you want, compared to a baseline conversion rate, then work out how many clicks you need per day to reach that goal.
The most important factor in deciding your budget is potential versus affordability. If your budget is too small, you might not get the traffic levels you need. On the other hand, if you’re spending more than you can afford, your success won’t be sustainable.
When one of your keywords are searched, this will trigger an ad auction. Bid prices can range from $0.05 to the top end of $80.00 per click in hypercompetitive industries. Bid prices for keywords generally fall into a range between $0.50 to $5.00. It depends on your desired ad position, competition levels and a keyword’s quality score.
CTR is a metric used to measure the relevancy of your ad to a user. It is presented as a percentage, calculated by the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). The benchmark percentage for CTR that Google identifies is 1-2% (for search advertising).
Yes, we set select certain hours and days for when you want your ad to show. We strategically select times when your product / service is most likely to be searched and convert, so you can make the most of your AdWords spend.
You can specify an area as small as a 1km radius around a GPS coordinate. Businesses can target specific suburbs, states or countries. It’s all about understanding where your target audience is.
Yes, we set up Google Forwarding Numbers, mobile call buttons, form fill tracking and much more to help you track. Leads will be reported separately by source, so you can tell what’s working and what’s not. We mutually agree with you on the conversions that should be tracked across all campaigns.
It really depends on how much you want to dominate. Statistics support by having a dominant position for both, it will increase your overall CTR for both listings.
Yes, using IP blocking software we can block repeat IPs. Google also have a great click fraud system to reimburse advertisers for invalid clicks.
Our digital marketing services offer the right solution for businesses at any stage of their marketing endeavours. We have the marketing know-how to allow us to create topline strategies for you that really deliver.
Our creative offering is led by a team of designers, developers and writers who expand on their left-of-field thinking to create solutions that are unique to your specific needs.
Bringing traffic to your website is our most substantial digital marketing service, and we adopt a personalised approach to pick and choose marketing tools from our vast selection that will be the most beneficial to your brand’s one-of-a-kind advertising needs.
Helping your brand continue to achieve positive results requires the kind of support services we provide you as we work alongside you long term so that you’ll always be leading the pack.