An Ink-spiring 144 Conversions Achieved for Thirteen Feet Tattoo in 1 month of Google Ads alone
- 0 Over 194,000 impressions
- 0 Increase in Organic Clicks
- 0 Google Ad conversions monthly average
Stats So Far
- SEO: 89 keywords raised to the top 3 positions
- Google Ads: 2920 average monthly clicks
- Google Ads: 144 conversions in one month
- Social Media: 194,303 impressions
- Social Media: 82,880 reach
- Social Media: 1,213 average website visits
- Google Ads and SMA: Reaching 79,980 Accounts in only one month
- Four successful campaigns that ran between Newtown, CBD and Branded sites
About
Established in 2017, this studio is home to a team of talented artists who specialise in various styles, from traditional tattoos and portrait designs to realism and fine lines.
Thirteen Feet Tattoos has taken the tattoo experience to the next level by digitising the booking and decision-making process, making it super convenient for customers. To propel their success further, they partnered with us to increase their bookings, both walk-in and online, and to raise overall brand awareness.
We developed a marketing plan focused on social media because tattoos are all about the visuals. Our approach has been highly influential in driving traffic and creating evergreen conversion rates. But that’s not all. We also used Google Ads and SEO integration to boost organic traffic and conversion rates.
Our Approach
Social Media
Tattoos are primarily a visual art form, so promoting them on a platform emphasising visual appeal makes sense. We prioritised social media as it provides an ideal way to connect with Thirteen Feet Tattoo’s audience, allowing potential customers to envision and explore future tattoo ideas. Our social media team ran an awareness campaign concurrently with a remarketing campaign to attract new customers and those who have already expressed interest in the craft. We then closely monitored the performance of our ads to optimise them with new data over time.
Tattoos are primarily a visual art form, so promoting them on a platform emphasising visual appeal makes sense. We prioritised social media as it provides an ideal way to connect with Thirteen Feet Tattoo’s audience, allowing potential customers to envision and explore future tattoo ideas. Our social media team ran an awareness campaign concurrently with a remarketing campaign to attract new customers and those who have already expressed interest in the craft. We then closely monitored the performance of our ads to optimise them with new data over time.
Google Ads
Our analysts shifted the marketing approach from focusing on branded campaigns to creating location-specific campaigns and then to general campaigns. This allowed us to reach new and diverse audiences while enhancing the experience for existing customers. We used all our channels, from Facebook to website visitors, to ensure a broader scope of market interest and expand our overall digital presence.
Our analysts shifted the marketing approach from focusing on branded campaigns to creating location-specific campaigns and then to general campaigns. This allowed us to reach new and diverse audiences while enhancing the experience for existing customers. We used all our channels, from Facebook to website visitors, to ensure a broader scope of market interest and expand our overall digital presence.
SEO
The team aimed to increase conversion rates and improve rankings for various tattoo styles. To achieve this goal, the analysts decided to employ a strategy to create new pages for tattoo styles and service pages containing blog content.
The focus was on using keywords with strong purchase intent, high search volume, and low difficulty. From this, we created SEO-optimised content aligned with the brand tone and user experience for each specific art style. Our analysts and development team worked around the clock to fix any errors that hindered the rankings of the pages and developed a keyword strategy backed by extensive research to boost the visibility of the new pages in the search engine results.
The team aimed to increase conversion rates and improve rankings for various tattoo styles. To achieve this goal, the analysts decided to employ a strategy to create new pages for tattoo styles and service pages containing blog content.
The focus was on using keywords with strong purchase intent, high search volume, and low difficulty. From this, we created SEO-optimised content aligned with the brand tone and user experience for each specific art style. Our analysts and development team worked around the clock to fix any errors that hindered the rankings of the pages and developed a keyword strategy backed by extensive research to boost the visibility of the new pages in the search engine results.
Results So Far
My Muscle Chef
- 300% Increase in Overall Revenue
- 82.4% Increase in ROAS
- 92.8% Increase in Transactions
Bisley Workwear
- 4700% Surge in clicks for just women's workwear alone!
- 445% Increase in monthly transactions
- 400% Increase in impressions for mens workwear
Forcast
- 1,039.94% Increase in Revenue
- 218.89% Increase in Organic Keywords
- 182% Increase in Impressions
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Request your free audit today. We’ll increase your visibility, drive more leads and skyrocket your sales.
