Carving up the Competition: How AdVisible Earned Woodbury Furniture a Top Spot Among Industry Giants
- 0 Increase in Organic Traffic
- 0 Growth in Revenue
- 0 More Organic Website Visits
Overview & Objectives
Woodbury Furniture, a family-owned Australian business, sought to boost its online presence in the highly competitive outdoor furniture market. The primary objective was to double organic traffic from 4,018 to 8,000 monthly visits within 6 months while narrowing the gap with their main competitor.
Key Achievements
- Tripled the initial traffic goal, reaching 12,000 monthly organic visits
- Increased traffic share from 5% to 13% compared to main competitors
- Grew keyword rankings to 5,580 by June 2024
- Improved Domain Authority from 21 to 27
- 401.25% growth in key events (product clicks, add-to-cart actions) within 6 months
Challenges
The main challenge was competing in a highly saturated market dominated by industry giants like IKEA and Teak Place. As a family-owned business, Woodbury Furniture needed to find innovative ways to improve its keyword rankings and close the gap with larger competitors.
Strategic Approach
Comprehensive Competitor Analysis
- Identified long-tail keyword opportunities with strong intent and low competition
- Conducted keyword mapping and prioritisation
- Identified long-tail keyword opportunities with strong intent and low competition
- Conducted keyword mapping and prioritisation
Keyword Cannibalisation Resolution
- Consolidated competing pages to create stronger, focused collection pages
- Redirected outdated or low-performing pages
- Consolidated competing pages to create stronger, focused collection pages
- Redirected outdated or low-performing pages
Technical SEO Improvements
- Enhanced crawlability and indexability of collection pages
- Improved mobile-friendliness and page loading speeds
- Enhanced crawlability and indexability of collection pages
- Improved mobile-friendliness and page loading speeds
Content Revamp
- Created engaging, SEO-friendly product descriptions tailored to target audiences
- Integrated lifestyle imagery and user-generated content
- Created engaging, SEO-friendly product descriptions tailored to target audiences
- Integrated lifestyle imagery and user-generated content
Backlink Acquisition
- Built local backlinks through partnerships with regional blogs and interior design influencers
- Built local backlinks through partnerships with regional blogs and interior design influencers
Results
199%
Increase in Organic Traffic
Reaching 12,000 monthly visits to the website.
688%
Growth in Revenue
Increased sales from optimised collection pages.
14x
More Organic Website Visits
Narrowed the gap with main competitor from 14x to 5.9x more organic traffic.
My Muscle Chef
- 300% Increase in Overall Revenue
- 82.4% Increase in ROAS
- 92.8% Increase in Transactions
Bisley Workwear
- 71% Decrease in Cost Per Conversion
- 725% Increase in Impressions for Safety Coveralls
- 91.1% Decrease in Average CPC
Forcast
- 1,039.94% Increase in Revenue
- 218.89% Increase in Organic Keywords
- 182% Increase in Impressions
Ready to elevate your brand's digital presence?
Contact AdVisible for a free SEO audit and discover how we can drive your business growth just like we did Woodbury Furniture.
Andrew Hou
CEO & Co-Founder
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Ivan Teh
Digital Strategist & Co Founder
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Jennifer Valverde
People & Culture Manager
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Hayden Green
Paid Media Lead
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Kiah Davey
Marketing Manager
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Rahul Sengupta
Head of SEO
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Sasha Ho
Digital Account Manager
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Brendan Devaraj
Growth Strategist
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