An Ink-spiring 144 Conversions Achieved for Thirteen Feet Tattoo in 1 month of Google Ads alone

0 Over 194,000 impressions
0 Increase in Organic Clicks
0 Google Ad conversions monthly average

Stats So Far

SEO: 89 keywords raised to the top 3 positions
Google Ads: 2920 average monthly clicks
Google Ads: 144 onsite conversions in one month
Social Media: 194,303 impressions
Social Media: 82,880 reach
Social Media: 1,213 average website visits
Google Ads and SMA: Reaching 79,980 unique accounts in only one month
Four successful campaigns that ran between Newtown, CBD and Branded sites

About

Established in 2017, this studio is home to a team of talented artists who specialise in various styles, from traditional tattoos and portrait designs to realism and fine lines.

Thirteen Feet Tattoos has taken the tattoo experience to the next level by digitising the booking and decision-making process, making it super convenient for customers. To propel their success further, they partnered with us to increase their bookings, both walk-in and online, and to raise overall brand awareness.

We developed a marketing plan focused on social media because tattoos are all about the visuals. Our approach has been highly influential in driving traffic and creating evergreen conversion rates. But that’s not all. We also used Google Ads and SEO integration to boost organic traffic and conversion rates.

Our Approach

Social Media

Tattoos are primarily a visual art form, so promoting them on a platform emphasising visual appeal makes sense. We prioritised social media as it provides an ideal way to connect with Thirteen Feet Tattoo’s audience, allowing potential customers to envision and explore future tattoo ideas. Our social media team ran an awareness campaign concurrently with a remarketing campaign to attract new customers and those who have already expressed interest in the craft. We then closely monitored the performance of our ads to optimise them with new data over time.

Google Ads

Our analysts shifted the marketing approach from focusing on branded campaigns to creating location-specific campaigns and then to general campaigns. This allowed us to reach new and diverse audiences while enhancing the experience for existing customers. We used all our channels, from Facebook to website visitors, to ensure a broader scope of market interest and expand our overall digital presence.

SEO

The team aimed to increase conversion rates and improve rankings for various tattoo styles. To achieve this goal, the analysts decided to employ a strategy to create new pages for tattoo styles and service pages containing blog content.

The focus was on using keywords with strong purchase intent, high search volume, and low difficulty. From this, we created SEO-optimised content aligned with the brand tone and user experience for each specific art style. Our analysts and development team worked around the clock to fix any errors that hindered the rankings of the pages and developed a keyword strategy backed by extensive research to boost the visibility of the new pages in the search engine results.

Results So Far

194,000 Over 194,000 impressions

Thirteen Feet Tattoos custom social media campaign strategy, using Instagram and Facebook, effectively connected them with new potential clients, resulting in over 135 booking enquiry submissions. This increased website traffic and bookings, achieving their overall marketing goals. We also ran an targeted awareness campaign to reach untapped new audiences and used remarketing to engage those who had already shown interest in the studios services. We showcased their work on social media and their website, and utilised Google Ads, SMA, and SEO strategies to boost their online visibility.

119% Increase in Organic Clicks

Their main objective was to enhance their online presence and exposure of the three studios in the Inner West. We utilised our SEO proficiency to increase organic clicks and rankings to achieve this. By updating the website content to resonate with their target audience, we found niche interest and location areas to target, conducted extensive keyword research, and built in updates service pages and blogs, we were able to boost the brand site traffic by over 100% 🔥

144 Google Ad conversions monthly average

At our company, we are passionate about utilising the full potential of Google Ads to achieve the best possible results. We targeted specific demographic ranges, highlighted the particular skillsets this tattoo parlour had to offer and created highly effective ad groups. As a result of our targeted approach, we achieved 6 direct website purchases and 135 booking enquiry submissions generated by the ads.