The Highline Venue captivates with a 416% increase in SEO traffic
- 0 Increase in Organic Clicks
- 0 Increase in Social Media Enquiries
- 0 Increase in Google Ads Conversions
Stats So Far
- 338% increase in social media enquiries
- 309% increase in google ads conversions
- 42.73% increase in organic sessions
- 63.13% increase in organic conversions
- 200% increase in organic impressions
- 416% increase in organic clicks
About
The Highline Venue is renowned for its decadent New York 1920s ballrooms and private rooms for weddings, corporate functions and other special events. As a business that relied heavily on the number and quality of leads coming in, Highline needed to build strong brand awareness and engagement online. They were also launching a restaurant in the area to allow more people to sample their beloved Italian cooking.
Advisible created a holistic digital marketing strategy that included SEO, Google Ads and Social Media to expand the client’s reach.
Our Approach
SEO
We created a thorough SEO strategy for the Highline Venue, fixing technical errors, structuring how pages come up in the search results, link building and creating new content optimised for search engines. Through continual collaboration with our client, we also made sure that the changes we made to make the website rank were in line with their brand persona and unique service offering.
We created a thorough SEO strategy for the Highline Venue, fixing technical errors, structuring how pages come up in the search results, link building and creating new content optimised for search engines. Through continual collaboration with our client, we also made sure that the changes we made to make the website rank were in line with their brand persona and unique service offering.
Google Ads
Our Google Ad analysts created search and display ad campaigns based around the Highline’s most important and popular service offerings. Next, we created several ads within each category to better target the different interest and audience groups within and continued to optimise our ads with the data we were getting in. This helped us best target our efforts to audience groups that were most likely to convert to lower cost-per-click and raise the return on ad spend for the Highline Venue overall.
Our Google Ad analysts created search and display ad campaigns based around the Highline’s most important and popular service offerings. Next, we created several ads within each category to better target the different interest and audience groups within and continued to optimise our ads with the data we were getting in. This helped us best target our efforts to audience groups that were most likely to convert to lower cost-per-click and raise the return on ad spend for the Highline Venue overall.
Social
As a formal venue, visuals and emotional engagement were critical for The Highline Venue’s social media success. Their customers needed to see the rich, luxurious interiors and exciting things possible in the ballrooms through stunning native content. Our social media analysts created a well-researched and creative strategy, where we guided the venue to gather high-quality native visuals, which we then used to create compelling social media ads with A/B tested messaging, hot offers and segmented target audiences across a funnel approach. This helped gently lead interested parties down through a broad awareness and consideration base to the end of the funnel to generate leads with email or phone calls.
As a formal venue, visuals and emotional engagement were critical for The Highline Venue’s social media success. Their customers needed to see the rich, luxurious interiors and exciting things possible in the ballrooms through stunning native content. Our social media analysts created a well-researched and creative strategy, where we guided the venue to gather high-quality native visuals, which we then used to create compelling social media ads with A/B tested messaging, hot offers and segmented target audiences across a funnel approach. This helped gently lead interested parties down through a broad awareness and consideration base to the end of the funnel to generate leads with email or phone calls.
Web Design
We implemented several CRO improvements for the Highline Venue, with design updates focused on the website’s critical points of ‘call to action’. Using UI/UX principles, we created a modern update to their contact us form and other CTAs that fell in line with the client’s branding, offered a better user experience and maintained its functionality. These changes then supported our other digital marketing efforts to gain back high conversions overall.
We implemented several CRO improvements for the Highline Venue, with design updates focused on the website’s critical points of ‘call to action’. Using UI/UX principles, we created a modern update to their contact us form and other CTAs that fell in line with the client’s branding, offered a better user experience and maintained its functionality. These changes then supported our other digital marketing efforts to gain back high conversions overall.
Results So Far
My Muscle Chef
- 300% Increase in Overall Revenue
- 82.4% Increase in ROAS
- 92.8% Increase in Transactions
Bisley Workwear
- 71% Decrease in Cost Per Conversion
- 725% Increase in Impressions for Safety Coveralls
- 91.1% Decrease in Average CPC
Forcast
- 1,039.94% Increase in Revenue
- 218.89% Increase in Organic Keywords
- 182% Increase in Impressions
Ready to grow your business with the best digital marketing agency in Sydney?
Request your free audit today. We’ll increase your visibility, drive more leads and skyrocket your sales.
