The Cafe Furniture Company furnishes up with 983% in Conversion Actions

0 Increase in Conversion Actions
0 Increase in Ranking Keywords
0 Increase in Sessions

Stats So Far

252.83% increase in ranking keywords over a year
281% organic users in just 6 months
5.6 improvement in domain rating score in 6 months
546.8% sessions in 1 year
547.6% user increase in 1 year
Approximately 300% increase in click-through rate
117.8% increase in submitted quote enquiries
74 keywords in the top 3 search results, from 4 keywords

About

The Cafe Furniture Company supplies high-quality furniture to hospitality venues. They started with us as a new company in 2019. Today the company thrives primarily through quality leads that bring in large sales.

As any hospitality venue owner knows, 2019 was not without its challenges with mass lockdowns preventing any cafes and other hospitality venues from sitting down guests. We ran an aggressive SEO strategy and Google Ads campaign, the client was the only company in its niche to achieve growth during this period. Since then, we didn’t stop there.

Our Approach

SEO

As a new business, we were building a lot of the company’s digital presence up from scratch – this made SEO critical. We cleaned up technical errors, and implemented a thorough on-page and off-page SEO strategy targeted to make products rank competitively for medium keywords.

Google Ads

We ran a highly targeted and aggressive Google Ads campaign; starting with a broad target that we refined with the results over time. We pushed the company’s major categories and most on-demand products, to get more traffic and conversions.

Results So Far

983% Increase in Conversion Actions

Every quality lead that comes in can mean tremendous growth in revenue. A single large purchase from a venue owner can lead to up to $50,000 in revenue. Now business is booming!

252% Increase in Ranking Keywords

Competition in the furniture industry is fierce. From focussing on niche trends, we got The Cafe Furniture Company ranking above bigger players like Huset, Apex and Have a Seat for very lucrative keywords.

546% Increase in Sessions

A B2B lead generation model means a smaller target audience, but a more interested and well-researched one. Through boom in sessions, we’re confident we’ve established a lasting deeper relationship with interested customers.