900% Overall Growth for Naked Foods
- 0 Online growth overall
- 0 Increase in e-comm conversions
- 0 Increase in daily impressions
Project Overview
Naked Foods is a health and wellness bulk food store, delivering accessibility to a large range of healthy nutritious products to everyday people. Despite being one of the market leaders in bulk foods, they came to AdVisible to grow their presence online using industry-leading SEO, and increase their ROAS on their e-commerce website during the unprecedented COVID-19 pandemic. Our digital geniuses were up to the challenge!
Our Proposal
As people were staying indoors during COVID-19 lockdown, Naked Foods wanted to encourage health-conscious individuals in NSW seeking an effortless bulk foods delivery to purchase their products from their online store. With the help of our industry specialists, the client’s aimed to;
- Drive qualified traffic to their website using Google Ads and SEO
- Increase ROAS within 6 months
- Improve brand awareness in the highly competitive bulk foods space online
- Drive overall cost-per-acquisitions down
Strategy & Awareness
Our experts needed to match their underperforming website and ads with their in-store sales, increase their site credibility and online purchases, and leverage their ‘bulk-buying’ shopping experience to suit the COVID-19 climate;
- Google Ads: Build non-branded, Smart Shopping campaigns targeting product categories & Build search campaigns focusing on high search volume keywords.
- SEO: Integrate a site-wide keyword strategy, Increase number of high-quality links & Implement keyword-enriched category content.
Our Approach
Reconfiguring Google Ads Campaigns
We focused on 5 high impact bulk food categories on sales and made consistent optimisations to each campaign to guarantee steady optimisation growth, we targeted food products within these 5 categories via Smart Shopping. Our strategies included;
- Ensuring campaign settings are targeting correct dimensions including Locations, Languages, Networks and Devices.
- Ensuring campaigns are appropriately spending allocated daily budgets.
We focused on 5 high impact bulk food categories on sales and made consistent optimisations to each campaign to guarantee steady optimisation growth, we targeted food products within these 5 categories via Smart Shopping. Our strategies included;
- Ensuring campaign settings are targeting correct dimensions including Locations, Languages, Networks and Devices.
- Ensuring campaigns are appropriately spending allocated daily budgets.
Reconfiguring Google Ads Campaigns continued…
- Expanding keywords and negativing out triggered search terms with different user intents.
- Utilised Google Observational audiences to target people in the market for health bulk foods.
- Paused underperforming product-groups, search ads, ad-groups, keywords that weren’t driving traffic.
Reconfiguring Google Ads Campaigns continued…
- Expanding keywords and negativing out triggered search terms with different user intents.
- Utilised Google Observational audiences to target people in the market for health bulk foods.
- Paused underperforming product-groups, search ads, ad-groups, keywords that weren’t driving traffic.
Reconfiguring Google Ads Campaigns continued…
- Identifying which campaigns were eligible for utilising smart bidding strategies.
- Consistent A/B testing across extended ads.
Our strategies focused on driving relevant traffic to the Naked Foods website. We then switched strategies at a set ROAS cap to further maximise conversion value.
Reconfiguring Google Ads Campaigns continued…
- Identifying which campaigns were eligible for utilising smart bidding strategies.
- Consistent A/B testing across extended ads.
Our strategies focused on driving relevant traffic to the Naked Foods website. We then switched strategies at a set ROAS cap to further maximise conversion value.
Updating their website with top-tier SEO
We then implemented the best SEO strategies to ensure Naked Foods ranked higher for the most competitive search terms, and strengthening their credibility during the lockdown. Our strategies included;
- Integrated a new keyword strategy, recommended metadata and URL structure.
- Monitored technical issues on the website such as 404s, canonicalisation and constraints in indexing.
We then implemented the best SEO strategies to ensure Naked Foods ranked higher for the most competitive search terms, and strengthening their credibility during the lockdown. Our strategies included;
- Integrated a new keyword strategy, recommended metadata and URL structure.
- Monitored technical issues on the website such as 404s, canonicalisation and constraints in indexing.
Updating their website with top-tier SEO continued…
- Generate high-quality links including guest posts and editorials.
- Implement keyword-enriched content for every food category.
With our optimisation tactics, we pushed top funnel users to discover Naked Food’s bulk-buying experience during the lockdown, increase qualified website traffic and help them rank higher on Google SERPs!
Updating their website with top-tier SEO continued…
- Generate high-quality links including guest posts and editorials.
- Implement keyword-enriched content for every food category.
With our optimisation tactics, we pushed top funnel users to discover Naked Food’s bulk-buying experience during the lockdown, increase qualified website traffic and help them rank higher on Google SERPs!
Results So Far
My Muscle Chef
- 300% Increase in Overall Revenue
- 82.4% Increase in ROAS
- 92.8% Increase in Transactions
Bisley Workwear
- 71% Decrease in Cost Per Conversion
- 725% Increase in Impressions for Safety Coveralls
- 91.1% Decrease in Average CPC
Forcast
- 1,039.94% Increase in Revenue
- 218.89% Increase in Organic Keywords
- 182% Increase in Impressions
Ready to grow your business with the best digital marketing agency in Sydney?
Request your free audit today. We’ll increase your visibility, drive more leads and skyrocket your sales.
