Mortgage Mastery: How AdVisible Propelled Mint Equity to SEO Success
- 0 Growth in Non-Branded Clicks
- 0 Increase in Organic Keywords
- 0 Surge in Organic Conversions
Overview & Objectives
Mint Equity, a family-owned Australian mortgage broker, sought to enhance its online visibility and engage potential customers in key markets including Sydney, Central Coast, Newcastle, Brisbane, and Gold Coast. The primary objective was to increase non-branded clicks from 533 to 800 monthly and organic conversions from 37 to 54 per month within 12 months.
Key Achievements
- Surpassed the initial goal, achieving 1,770 non-branded clicks monthly
- Increased organic conversions to 89 per month, exceeding the target by 64.8%
- Improved rankings for key terms, e.g., “mortgage broker Brisbane” from #15 to #4
- Secured #1 position for “best suburbs to live in Sydney” and “best places to live in Sydney”
Challenges
- Competing against well-established mortgage brokers in major cities
- Differentiating Mint Equity in a saturated market
- Targeting diverse audience segments including first-home buyers and investors
Strategic Approach
Location Page Optimisation
- Repurposed existing pages for key cities with local market insights
- Created suburb-specific pages for high-search-volume areas
- Repurposed existing pages for key cities with local market insights
- Created suburb-specific pages for high-search-volume areas
SEO Optimisation
- Analysed SERPs for relevant keywords
- Optimised titles and descriptions for improved search visibility
- Analysed SERPs for relevant keywords
- Optimised titles and descriptions for improved search visibility
EEAT Signal Enhancement
- Highlighted expertise through awards and badges
- Displayed client testimonials and team profiles to build trust
- Highlighted expertise through awards and badges
- Displayed client testimonials and team profiles to build trust
Content Expansion
- Developed comprehensive guides on government grants for first-home buyers
- Created location-specific blog series on best places to live and invest
- Developed comprehensive guides on government grants for first-home buyers
- Created location-specific blog series on best places to live and invest
Technical SEO
- Implemented review schema to showcase positive feedback
- Enhanced internal linking structure for improved navigation and SEO
- Implemented review schema to showcase positive feedback
- Enhanced internal linking structure for improved navigation and SEO
Results
232%
Growth in Non-Branded Clicks
Reaching ~1,770 monthly unique attributed sessions.
60%
Increase in Organic Keywords
Resulting in a comparative 2,510% increase in organic traffic.
140%
Surge in Organic Conversions
Peaking at 89 per month, including calls and website form submissions.
My Muscle Chef
- 300% Increase in Overall Revenue
- 82.4% Increase in ROAS
- 92.8% Increase in Transactions
Bisley Workwear
- 71% Decrease in Cost Per Conversion
- 725% Increase in Impressions for Safety Coveralls
- 91.1% Decrease in Average CPC
Forcast
- 1,039.94% Increase in Revenue
- 218.89% Increase in Organic Keywords
- 182% Increase in Impressions
Ready to elevate your brand's digital presence?
Contact AdVisible for a free SEO audit and discover how we can drive your business growth just like we did Mint Equity.
Andrew Hou
CEO & Co-Founder
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Ivan Teh
Digital Strategist & Co Founder
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Jennifer Valverde
People & Culture Manager
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Hayden Green
Paid Media Lead
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Kiah Davey
Marketing Manager
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Rahul Sengupta
Head of SEO
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Sasha Ho
Digital Account Manager
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Brendan Devaraj
Growth Strategist
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