609% increase in leads for Deltora Diamonds
- 0 Increase in leads per month
- 0 Monthly clicks
- 0 Monthly impressions
![cs-hero-deltora-diamonds](https://advisible.com.au/wp-content/uploads/2022/06/cs-hero-deltora-diamonds.jpg)
Stats So Far
- 22 leads to 156 leads per month (and their leads are only growing).
- Exponential growth in social media campaigns within the 1st month!
- 1545 to 3737 increase in monthly clicks!
- 77K increase in monthly impressions.
- Successfully provided education and support of the ethical process of lab-grown diamonds.
- Generated conversions 77% cheaper than original campaigns.
About
Deltora Diamonds is a boutique lab grown diamond retailer that has been steadily growing their e-commerce presence. Deltora is known for their high quality diamonds which come at a fraction of the cost as regular-mined diamonds. After some unsuccessful Facebook and paid ad campaigns, the client came to AdVisible to get real results. The client required a digital marketing agency that could understand their unique selling proposition and personalised approach to a traditionally “not-so-personally-serviced” product, and promote this concept in their marketing efforts to educate and win customers.
Our Approach
Social Media
We restructured their social campaigns to meet best practices that accommodated Deltora’s unique lead conversion processes. Our approach involved a three-pronged approach which included using Google Analytics to determine the best demographic range, providing educational USP-themed ads, and restructuring their social campaigns to feature custom intent questions.
We restructured their social campaigns to meet best practices that accommodated Deltora’s unique lead conversion processes. Our approach involved a three-pronged approach which included using Google Analytics to determine the best demographic range, providing educational USP-themed ads, and restructuring their social campaigns to feature custom intent questions.
Google Ads
Deltora Diamond’s Google Ads account wasn’t properly optimised to maximise results. Their account demonstrated poorly segmented keywords within their campaigns. In response, we restructured their account to ensure their new ads were built to scale and focused on high-ranking keywords that were targeted to the client’s Sydney-based “to-be-married” audience, and had high ROAS.
Deltora Diamond’s Google Ads account wasn’t properly optimised to maximise results. Their account demonstrated poorly segmented keywords within their campaigns. In response, we restructured their account to ensure their new ads were built to scale and focused on high-ranking keywords that were targeted to the client’s Sydney-based “to-be-married” audience, and had high ROAS.
Results So Far
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