Flipping Perspectives: How AdVisible Skyrocketed House Down Under's PPC Performance

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Overview & Objectives

House Down Under, a family-oriented indoor activity business with locations in Sydney, Melbourne, and the Gold Coast, sought to expand its reach and drive more traffic from local audiences. The primary objective was to achieve 500 conversions through a Google Ads campaign within 3 months, utilising only a monthly budget of $2,000.

AdVisible’s success in this campaign stemmed from our ability to maximise resources, create engaging content, and optimise targeting accurately within a limited budget. Our team’s creativity brought House Down Under’s family-oriented business to life, helping it stand out in a crowded market of indoor activities across major Australian cities.

We pride ourselves on becoming an extension of our clients’ businesses, seeing every obstacle as an opportunity to achieve better returns on every dollar invested. Our relentless drive for results led to the client upgrading their budget to $11,000 for future campaigns, demonstrating their trust in our capabilities.

Key Achievements

Surpassed the initial goal, achieving 893 ticket purchases in only 90 days
Generated 13.6k clicks and 4.95k online conversions
Achieved a remarkable 36.16% conversion rate
Maintained an incredibly low Cost-Per-Click (CPC) of $0.55
Attained an impressive Click-Through Rate (CTR) of 19.64%

Challenges

Initial conversion tracking complications due to embedded iframe setup on the booking page
Fierce competition against well-established indoor activity venues
Limited budget requiring strategic allocation and data-driven optimisations

Strategic Approach

Location-Specific Campaigns

Implemented precise geographic targeting around Sydney, Melbourne, and the Gold Coast
Executed search campaigns for brand awareness with location-specific keywords
Introduced Performance Max campaigns to diversify ad formats and expand reach

Creative Ad Development

Crafted vibrant visuals and engaging copy focused on family-friendly fun
Used playful language like “Flip Your Perspective” to align with the business concept
Emphasised year-round indoor activities to appeal to families seeking reliable options

Targeted Keyword Strategy

Optimised campaigns with keywords focused on “things to do in [city]” and “indoor activities in [city]”
Tailored individual campaigns for each location to highlight unique appeal