Herbidoor achieves a 200% Increase in ROAS in 6 months!
- 0 Increase in ROAS
- 0 Increase in CTR
- 0 Overall monthly impressions
Project Overview
Herbidoor is a ready-made meals company that focuses on providing delicious vegan options to everyday people, aiming to increase or kickstart a healthier, and stress-free lifestyle. However, they required top-quality social media services to broadcast their brand to the masses. They turned to AdVisible’s social media experts to improve their overall performance on their social media ads – and we were game to take on the challenge!
Our Proposal
Herbidoor originally ran their campaigns in-house, but after reduced results and unfamiliarity with the nuances of social media marketing, they needed professional assistance to;
- Drive online sales via social media channels.
- Increase monthly revenue produced from digital marketing channels.
- Increase overall brand awareness and visibility across Instagram and Facebook.
Strategy & Awareness
Our goal was to improve sales and transform Herbidoor into a top brand within the competitive ready-made meals industry;
- Implement a funnel-based approach to create a solid foundation then deploy our targeting tactics.
- Create customer profiles from their historical data then leverage this information for our cold audience campaigns.
- Use new ads to get the most impressions and conversions possible.
Our Approach
Re-evaluate their Account Structure
Herbidoor’s social media ad accounts lacked structure, resulting in convoluted and poorly structured in-house campaigns. In response, our experts did the following:
- Reconfigured their campaigns with goal-oriented strategies.
- Implemented innovative optimisation changes to ad targeting without disturbing the current ad performance.
Doing so, we boosted their campaigns, not hindered them!
Herbidoor’s social media ad accounts lacked structure, resulting in convoluted and poorly structured in-house campaigns. In response, our experts did the following:
- Reconfigured their campaigns with goal-oriented strategies.
- Implemented innovative optimisation changes to ad targeting without disturbing the current ad performance.
Doing so, we boosted their campaigns, not hindered them!
Re-work Audience Targeting
Our audit into their ads account showed that Herbidoor’s cold audience targeting was inefficient. We fixed their targeting issues by;
- Creating target consumer profiles.
- Matched profiles with demographic, interest and profession-based targeting in Facebook.
Our central focus was to ensure we gained back the money they lost from targeting audiences that weren’t converting into sales.
Our audit into their ads account showed that Herbidoor’s cold audience targeting was inefficient. We fixed their targeting issues by;
- Creating target consumer profiles.
- Matched profiles with demographic, interest and profession-based targeting in Facebook.
Our central focus was to ensure we gained back the money they lost from targeting audiences that weren’t converting into sales.
Brand new ads
To complement our now better-identified customers, we tailored social media ads that spoke directly to Herbidoor’s new target audience.
- We ran ads during an initial testing period.
- Compared the best ad types to serve to their customers.
Within the first month, we had winning ads for all stages of their marketing funnel!
To complement our now better-identified customers, we tailored social media ads that spoke directly to Herbidoor’s new target audience.
- We ran ads during an initial testing period.
- Compared the best ad types to serve to their customers.
Within the first month, we had winning ads for all stages of their marketing funnel!
Results So Far
My Muscle Chef
- 300% Increase in Overall Revenue
- 82.4% Increase in ROAS
- 92.8% Increase in Transactions
Bisley Workwear
- 71% Decrease in Cost Per Conversion
- 725% Increase in Impressions for Safety Coveralls
- 91.1% Decrease in Average CPC
Forcast
- 1,039.94% Increase in Revenue
- 218.89% Increase in Organic Keywords
- 182% Increase in Impressions
Ready to grow your business with the best digital marketing agency in Sydney?
Request your free audit today. We’ll increase your visibility, drive more leads and skyrocket your sales.
