Blog Strategy & Writing

A website blog is critical to the success of your marketing strategy on the digital space today. An adept blog strategy with well-written blog posts increases the credibility and reputation of your brand online, turning clicks into sales instantly.

We help you keep up with changing trends with our skilful content team to gain the trust and loyalty of your customers and avoid falling behind.

Why blogs are pivotal to your online success:

  • Inform and educate customers on your products or services
  • Increase your Google Search traffic and ranking
  • Become a relevant, authoritative figure in your industry
  • Create brand credibility, awareness and loyalty

What is Blog Writing & Strategy?

Blog writing is a fine art that combines strategic thinking with eloquent wording for the best chance of converting users. Our witty content team use the written word and detailed strategy curation to inform, educate and engage users to take action, fast.

Consistent tone of voice for brand
Industry trends and news
SEO copywriting tactics

Get A Free Blog Consultation Now!

We’re committed to your wins so we take blog writing seriously, giving it the attention it needs.

Blog Writing & Strategy Process

Creating a compelling blog post involves a strategic plan to get right. Think captivating, creative and original content, statistics to back up claims, credible internal and external links, high resolution multimedia content and a host of other features are equally as important as each other.

Client Research

We do thorough research into your existing website blog (if you have one) and your target audience to uncover what content will work best for your industry and what your blog is missing to take your content to the next level.

Content Strategy & Writing

We curate a detailed content strategy of user-friendly posts we will create for you. Our strategy includes who we’re targeting, the purpose of each post and what results we’re trying to achieve (eg. increased engagement, increased website traffic etc.). We write up powerful posts with multimedia additions and send it to our account team for your review and approval.

Client Review & Approval

Our account team will send the blog strategy and a sample post if necessary for your review and approval. We are quick to amend changes as you request before we commit to writing up blog posts regularly to be published on your website. It’s that simple.

Monitor, Track, Optimise

We monitor and track your posts using data measurement tools so that they are attracting to users, generating leads, conversion rates, customer engagement and website traffic. If our strategy is unsuccessful, we will quickly change route or optimise posts to ensure they are getting the readership they deserve.

What People Say

Contact Us

Talk To Us About A Blog Strategy

We deliver results that give your brand credibility and authority.

Written content is our craft.

Our passionate content team thinks outside the box to create attention-grabbing blog posts to get your customers to act fast.

Nathan Lau Creative Director

Frequently Asked Questions

Our team is dedicated to providing as much transparency and value to you as possible. Below are a few answers to common questions for this service.

How much does SEO cost?

SEO services vary in price depending on who is offering the service. Hit the eject button if a vendor is offering SEO at very low prices as they tend to cut corners, and use ‘black-hat’ (i.e. unethical) techniques to manipulate the Google Algorithm. This will result in Google penalties, sharp decreases in traffic and link spam for unsuspecting business owners.

Our pricing is not on the cheaper end of the scale; however, you will receive value. You will be paying for our experience, ethics, proven strategies and effectiveness.

To execute a comprehensive SEO strategy in-house, you will require a SEO technician, developer, technologist and coordinator which could easily add up to $250,000+. AdVisible have experienced people in these roles and offer you our resources, and team’s specific expertise, at a fraction of the price.

When can I expect to see results?

The time it takes to see improved results is dependent on a few factors:

  • Competitiveness of your industry and keywords
  • Domain age / authority, and whether the site has been penalised previously
  • Previous optimisations
  • The amount of quality content you create

Will a Google Update affect my website?

When an update is released, Google will penalise sites that breach their search engine guidelines. Spammy link building from low authority websites and over-optimised pages are two common mistakes that result in a Google penalty. On the flip side, if you adhere to Google’s guidelines, you will see an uplift in your traffic and rankings.

What are backlinks and are they important?

Backlinks are links from other sites that direct to your website. Quality and natural links are very important in establishing authority for your site. Imagine it this way – the more positive hype on the internet associated with your business that links back to your site, the more relevant your site becomes in the eyes of Google.

How long does it take to get indexed by Google?

Previously, businesses had to submit their site to search engines or wait until Google organically found them. We have faster methods to ensure Google notices you sooner and indexes you as soon as possible.

What is a sitemap.xml file and why is it important?

This file is an index of all the pages (including URLs) on your site and acts as a quick reference for search engines to recognise what content you want indexed.

What goals should I set for my SEO?

While it’s important to a certain extent, you shouldn’t be too fixated on how many visits you’re getting and first page rankings for meaningless keywords. You should care more about whether the visitors to your site are qualified prospects and if they perform your desired actions. AdVisible drives qualified leads to your site through a mixture of “money keywords” and “long-tail keywords” that will generate an increase in business sales.

Is negative SEO a real threat?

There will always be competitors out there that use unethical methods to outrank you. Negative SEO is a common practice in competitive niches. We protect your site from malicious attacks by constantly auditing your backlink profile, and quickly submitting a disavow request with Google if we see foul play.

Our Services

Our digital marketing services offer the right solution for businesses at any stage of your marketing endeavours which makes us one of the top online marketing Sydney based agencies. We have the marketing know-how to allow us to create topline strategies for you that really deliver.


Our creative offering is led by a team of designers, developers and writers in Sydney who expand on their left-of-field thinking to create solutions that are unique to your specific needs.


Bringing traffic to your website is our most substantial digital marketing service, and we adopt a personalised approach to pick and choose marketing tools from our vast selection that will be the most beneficial to your brand’s unique advertising needs.


Websites are not a set-and-forget task. To ensure that your website continues to achieve positive results, we offer support packages to maintain your website and keep it relevant