Resources

Digital marketing is about leveraging online channels to grow your brand visibility and your business. There are a number of channels that fall under the broader umbrella of digital marketing, but the most common include:

• Search engine optimisation (SEO)
• Pay-per-click advertising (PPC)
• Email marketing
• Social media marketing
• Website design
• Content creation
• Conversion rate optimisation.

Digital marketing can help grow your business by getting your brand in front of more people, for less. Whether it’s the best local cafe, a wedding photographer or a new laptop, everyone goes online to research and buy. In fact, a recent report by Google revealed that over half of all shoppers do research online before making a purchase.

Digital marketing puts your brand front and centre of your target audience at the exact moment they’re looking for your product. It’s the most powerful way to reach potential customers and grow your sales in today’s connected world.

Pros of Digital Marketing:
Digital marketing is powerful because it is customisable and targeted. Depending on your target audience, you can pick and choose to communicate with them on the channels where they spend the majority of their time. Whether your customers mainly spend time on Facebook or Instagram, or research products using Google or YouTube, digital marketing allows you to reach them with your targeted message. 

On top of that, it’s easy to understand what’s working and where there’s opportunity for improvement. From the moment a prospect clicks on your ad to the customer journey from awareness to purchase, every stage can be tracked and optimised to ensure it’s working hard for your business. Ultimately, this allows you to secure a better return on investment (ROI).

Cons of Digital Marketing:

Digital marketing isn’t just a magic switch that you flip on. One of the cons of digital marketing is that it takes time to set up and optimise your campaigns — plus, with so many different platforms and algorithms, you need to be on top of the latest developments if you want to get ahead. 

It’s also getting crowded out there. More businesses are popping up every single day, which means it’s getting more and more difficult to get noticed online. That’s why businesses need the best on their side — and that means the team at AdVisible.

The great thing about digital marketing is that it can be tailored to almost any budget. As an SME, you can see tangible results with a monthly budget of $1000, which is far less than the cost of advertising in a print magazine or billboard. If you have more ad spend to invest, you can see incredible results on your bottom line with a full-blown digital campaign spanning across search, social media, display, and remarketing.

Regardless of your budget, the other great thing about digital marketing campaigns is that they can constantly be tweaked and optimised for ROI — which allows you to get more bang for your buck.

As we touched on earlier, digital marketing takes time. It’s not just about setting up campaigns — every campaign needs to run for a certain amount of time, so you have enough data to evaluate what works and what could be improved. Then it’s all about tweaking your campaigns, running them again for a set amount of time, evaluating the performance, then starting the cycle all over again to continuously grow your business.

While it’s possible to get great results in the first month (and many of our clients have), it generally takes between 2-3 months to hit that sweet spot in terms of ROI. If you’re working with AdVisible, rest assured that we don’t ever stop optimising. Our digital marketing guns are always trying to find new ways to improve your ads, so you continue to get the best return possible.

The right online marketing agency should work with you as your long-term business partner. They should take the time to get to know your business and your objectives, as well as your challenges. A good way to gauge this is during the initial call. Do they ask you questions about your business, or do they only focus on trying to sell themselves to you? Do they explain the process to you honestly and transparently, or just promise results? If they’re doing the latter in both instances, it’s time to look elsewhere for another agency partner.

It’s also useful to check if the agency has had experience working with a business like yours. Have a look at their case studies, request examples of previous digital marketing campaigns they’ve done in the industry, or ask if you can speak to their clients about their experience..

Finally, if you’re looking for a digital marketing agency to help you with your ad campaigns, it’s best to choose a company that has been accredited. Are they a Google Premier Partner? Have they been certified across different social media platforms? Are they on top of the industry best practice guidelines when building websites? Have they been nominated for awards? \All of this demonstrates that they know their stuff, and they’re always up-to-date with the latest digital marketing trends.

Great question. There are advantages to both but at the end of the day it will depend on your priorities, your budget, and your objectives.

An in-house team member lives and breathes your brand. They work exclusively on achieving your goals, day in and day out, and are close to the inner workings of your company. Your in-house team is also vetted for cultural fit and can grow with your company. It is possible to achieve a similar kind of partnership with an agency, but it takes time to find the right provider.

Another consideration is expertise. It’s near-impossible to find an in-house digital marketer that’s specialised in every facet of digital marketing. Their strength might be in inbound marketing, search, content, or social media — and this might mean some elements of your strategy get overlooked in favour of others. When you work with an agency, you benefit from specialised talent across every discipline in digital marketing. Agencies like AdVisible have experts in every field, from creative to Google Ads experts and even web developers. This talent is all there, on tap, for your business.

Then there’s economies of scale. Agency teams work across a broad range of clients and industries, which means their minds are always fresh and moving. While an in-house team might get stuck in a rut or develop tunnel vision, an agency constantly gains exposure to new ideas, channels, and tactics — and they can pass those learnings on to you. In the constantly changing world of digital, this offers a massive advantage over the competition.

In our experience, it’s best to have an in-house team working closely with a digital marketing agency. However, not all agencies operate at the same calibre. To truly see success from a partnership, you need to find a provider that views themselves as an extension of your own team. 

That’s precisely what we do at AdVisible. Our consultants get to truly know and understand your business and your objectives first — then we use our specialist expertise to help you achieve your goals. Get in touch with us today to find out how.

At AdVisible, we’re committed to customer service, growth, collaboration and creativity. We’re not in it for the short term — as your digital marketing partners, we’re committed to your long-term success. 

Over our 10+ years of operation, we’ve developed a robust four-step process to help boost your brand visibility and sales online — and we’re not going anywhere any time soon. Our passionate digital marketing experts work hand-in-hand to understand your business and develop a tailored strategy, before getting to work with implementation and reporting. We operate with creativity, complete transparency and a results-driven mindset. It’s what sets us apart from the rest.

To learn more about our process and our values, click here.

Is it cheeky if we say all of them? With over a decade of digital marketing under our belt, we’ve helped thousands of clients grow their business using the power of online. We’ve worked with local start-ups and SMEs to some of Australia’s most well-known brands. Some of the industries we have experience in include (but are not limited to!) health and fitness, eCommerce, corporate, food and beverage, lifestyle, photography, signage, travel and tourism, trades and services, environmental, medical, IT, and much more.

If you want to discover how we’ve helped businesses just like yours, take a look at our case studies here.

It’s easy! We offer a free, no obligation digital marketing audit to help you identify opportunities to grow your business online. 

Simply fill out this form, email us at welcome@advisible.com.au or call us on 1300 812 447 to get started.