21/06/2021 4 min read by Andrew Hou

AdVisible’s Digital Marketing Award Nominations For 2020 & 2021

The 2021 digital marketing award season is officially upon us, with this year’s Global 2021 Search Awards just one month away, kicking off on Tuesday, July 13th. It was a strange one last year, and although we were finalists in many categories for both the SEMRush Search Awards Australia 2020 and the AMI Awards 2020, we didn’t make much noise about it. Not this year! This year, we are enjoying the freedom to get outside and shout from the rooftops:

We’ve been nominated for the Global 2021 Search Awards Finalists for the Best Use Of Search – B2B (SEO) and the Best Local Campaign (SEO).

Focusing on the impact of PPC, SEO and Content Marketing around the world, the Global Search Awards celebrates those who leverage search to change the digital world. These awards acknowledge the search agencies standing out in the industry through innovation, leading software and people.

The entire team at AdVisible is humbled and extremely proud to be finalists for two truly thrilling categories at this year’s Global 2021 Search Awards. Not only is it a great honour to be a finalist, but it’s a great source of pride to be selected in categories that reflect how we use the tools that we work with and deliver campaigns we’re extremely proud of.

Working with App Boxer, we were challenged with inflexible hard-coded HTML within their website. Overloaded media files were negatively affecting conversions. Through AdVisible’s in-depth site audit, we reconfigured the website and SEO pipeline to make it more dynamic and user-friendly. In just two months, they were attracting new clientele, their website ranking moving from position 31 to number 1. It is this campaign that has earned us a position as a finalist for the Best Use Of Search – B2B (SEO) 2021 award.

Our finalist position for Best Local Campaign (SEO) in the 2021 awards is thanks to our campaign for The French Learning Institute, based in Sydney. Language learning schools in Sydney are aplenty. It’s an extremely competitive local industry, and The French Learning Institute wanted to get to the first page of local searches on SERPs. Through extensive competitor gap analysis and keyword mapping strategies, our SEO experts were able to implement high-intent keywords into fresh website content and improve technical crawlability. The French Learning Institute went from position 100 for the keyword “french classes” to number 3 in just three months.

Belated 2020 Awards Celebrations

While we’re talking about digital marketing agency awards, it would be remiss of us to ignore the 2020 awards, SEMRush Search Awards Australia 2020 and AMI Awards 2020, in which we were quiet finalists in eight different categories between the two. Hopefully, you’ll agree that it’s fine that it’s a good year overdue. We can all relate to 2020 being somewhat of an oddity.

Celebrating the success of online marketing professionals in the Australian market, the SEMRush Search Awards Australia acknowledges top marketing campaigns, teams and companies. While the Australian Marketing Institute (AMI) Awards for Marketing Excellence highlights individuals and organisations who have achieved extraordinary success using innovative and effective marketing practices.

Amongst all the chaos of moving our workstations into our homes, AdVisible managed to take out not one but six finalist selections for the SEMRush Search Awards Australia 2020, in categories:

  1. Finalist for Best Marketing Agency
  2. Finalist for Best SEO Campaign
  3. Finalist for Highest Website Visitor Growth
  4. Finalist for Best B2C Campaign
  5. Finalist for Best B2B Campaign
  6. Finalist for Best Low Budget Campaign

At the AMI Awards 2020, we made it as finalists in two categories:

  1. Finalist for Marketing Agency of the Year 2020
  2. Finalist for Small Budget Marketing 2020

At AdVisible, every team member with us is extremely proud of what we’ve achieved in the past two years. It’s an honour to be recognised amongst our peers for our work and the incredible effort we put into excelling within our specialisation to be an authentic, influential voice within the digital marketing sphere.

If your business is looking for award-worthy services in digital marketing, contact the team at AdVisible today.

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