What is Google Premier Partner status?
Google Premier Partner is the highest tier of Google’s partner programme. It is not a badge you can buy. It is earned by meeting strict requirements around ad spend management, campaign performance, client growth, and team certification.
Only the top 3% of participating agencies in each country qualify. In Australia, where thousands of agencies manage Google Ads campaigns, that is a very small group. AdVisible has held this certification consistently, making us one of the longest-standing Premier Partners in Sydney.
How does an agency earn Google Premier Partner?
Google evaluates three core areas:
- Performance: Your clients’ campaigns must consistently deliver strong results, measured by conversion growth, revenue return, and efficient spend allocation.
- Spend: You must manage a significant volume of ad spend across your client portfolio, demonstrating scale and trust from businesses investing real budgets.
- Certifications: Your team members must pass and maintain current Google Ads certifications across Search, Display, Video, Shopping, and Measurement.
Meeting one of these is not enough. You need to consistently perform across all three, and Google reassesses eligibility annually. Agencies that slip on any metric lose their status.
Why AdVisible won the Google All-Stars competition
In 2018, backed by our campaign performance and the volume of Google Ads spend we managed for clients, AdVisible won the Google Partners All-Stars competition. This was a global programme where Google selected the top-performing agencies from each region based on results, innovation, and client impact.
Our team was one of only 13 agencies from Australia selected. The prize? An all-expenses-paid trip to Google’s headquarters in San Francisco, where we spent a week learning directly from Google’s product teams, exchanging strategies with leading agencies from around the world, and getting early access to new advertising products before they launched publicly.
That experience shaped how we approach Google Ads management today. The direct relationships we built with Google’s team give our clients an advantage that most agencies simply cannot offer.
What does Google Premier Partner mean for your business?
When you work with a Google Premier Partner agency, you get tangible benefits that go beyond a badge on a website:
- Direct Google support: We have a dedicated Google account team that provides advanced troubleshooting, beta product access, and strategic recommendations that are not available to standard partners.
- Early access to new features: Google rolls out new ad formats, bidding strategies, and audience tools to Premier Partners before the general market. Your campaigns benefit from tools your competitors do not have yet.
- Proven performance: The certification itself is proof that our campaigns consistently deliver results. Google does not award this status to agencies that underperform.
- Certified specialists: Every member of our Google Ads team holds current certifications, meaning they are trained and tested on the latest platform capabilities.
The Google Premier Partner Awards shortlist
Beyond the core certification, AdVisible was also shortlisted in the top 13 for the inaugural Google Premier Partner Awards in the “Growing Businesses Online” category. This award recognised agencies that demonstrated exceptional ability to help small and medium businesses scale their digital presence through Google Ads.
Being shortlisted alongside the best agencies in the Asia Pacific region validated our approach: combining deep technical expertise with a genuine understanding of each client’s business goals. It is the same approach we bring to every campaign we manage today, from SEO to social media marketing.
Our Google Ads track record
Numbers speak louder than badges. Here are some of the results our Google Ads team has delivered for clients:
- Camerich: 400% increase in enquiries in the first 3 months
- Fencing Components: 2,794% increase in conversions
- Bridges Alliance: 840% increase in non-branded impressions for SEO
- Catch Fitness: Won the APAC Search Awards’ Best PPC Campaign for the results we achieved
You can explore more of our case studies here, or if you want to understand how we optimise campaigns, read our guide on the 5 must-see reports when optimising Google Ads.
How to verify an agency’s Google Partner status
If an agency claims to be a Google Partner, you can verify it. Google maintains a public directory where you can search for any agency and confirm their certification level, specialisations, and whether their status is current.
Look specifically for:
- The blue “Premier” badge (not just the standard Partner badge)
- Current year certification (some agencies display expired badges)
- Specialisations relevant to your needs (Search, Display, Shopping, Video)
Ready to work with a Google Premier Partner?
AdVisible has been a certified Google Premier Partner since 2017 and a Google Partner since 2015. With 689 five-star reviews and multiple APAC Search Award wins, we bring the credentials and the results to match.
If you want to see what a properly managed Google Ads campaign can do for your business, contact us for a free audit, or call us on 1300 812 447.
FAQs about Google Premier Partner
What is the difference between Google Partner and Google Premier Partner?
Google Partner is the base certification tier, available to agencies that meet minimum requirements for ad spend, certifications, and performance. Google Premier Partner is the top tier, awarded only to the top 3% of participating agencies in each country. Premier Partners get additional benefits including dedicated Google support, early product access, and higher visibility in Google’s partner directory.
How many agencies in Australia are Google Premier Partners?
Google does not publish exact numbers, but the programme is limited to the top 3% of participating agencies in each country. In Australia, this means only a small number of agencies hold this status at any given time.
Does Google Premier Partner status guarantee results?
The certification confirms that an agency consistently meets Google’s standards for campaign performance, spend management, and team expertise. While no certification can guarantee specific outcomes for every business, it provides independent verification that the agency has a track record of delivering results across its client base.
