Search engine optimisation is perhaps the most valuable strategy that businesses can employ to boost their website traffic and conversions.
For those who aren’t entirely clear on the function of SEO, it is a number of tactics that a business can implement to ensure that the content they put online is optimised to give Google and other search engines relevant information. This is important because the goal of search engines is to ensure that their customers or ‘searchers’ are being presented with the most relevant websites and content for their search queries.
While there are a variety of SEO strategies that businesses should employ, on-page SEO is an ideal first step, as it refers to the changes that can be made to content on your website.
For businesses looking at optimising their on-page SEO, here 5 factors to consider to get started:
1. Content Must Provide Value
You can have the most SEO-optimised site for a crawler, but if your content is just filled with keywords and is irrelevant to what your customers are searching, you’re going to see a lot of users bounce off your site, which will in turn hurt your rankings. As an example, when you look at your ‘About Us’ page, make sure that the content you add gives viewers the information they would want or need to know to determine if they would like to work with you. Consider the questions they would have and make sure that your content is crafted to answer them.
2. Keywords are Critical
Keywords are search algorithm food. Imagine that Google’s hungry little algorithms can only smell content that is rich with keywords relevant to your business and the search terms of your customers. When looking at on-page SEO, be sure to do your research and learn the most common keywords that users would use when searching for a business like yours, then, be sure that these keywords are weaved smoothly into your content, while (always!) keeping it relevant.
3. Device-Friendly is SEO friendly
Whatever content you choose to place on your site, make sure it is optimised for different screen sizes and browsers. Check how your content looks on various devices: laptops, mobiles and tablets. The layout needs to look visually strong, and should be easy to read and navigate without having to zoom in or out, or drag the screen around.
4. Meta-Tags Must be Optimised
Meta-tags are often overlooked, as they don’t appear on website pages themselves, but instead sit in the back-end to describe a page’s content. This includes meta-descriptions, title tags, alt text, and header tags. Each of these snippets of information are used by search engines to identify the content that is on the page and determine relevance for users. This means that they need to be optimised with the right keywords (see point 2) and accurately describe the page.
5. Make Sharing Easy
Algorithms can identify and reward popular pages. If your content is shared on social media or linked on other websites, search engines see this as a sign that your content is relevant and much loved; thus they’re more likely to show it. With this in mind, it is essential to make it simple for users to share your content. It can be as simple as having social sharing buttons, and ensuring that your content is linkable so that other individuals or businesses can link back to your website as a source. If other credible websites are linking back to your website, that’s a bonus!
SEO optimisation is all about delivering the content that your users want to see. On-page SEO optimisation is at the front-line, the best place to start to make sure that your business can build a strong foundation for the traffic that is to come!
Getting started can be overwhelming, but AdVisible SEO agency Sydney can provide you with a free SEO audit of your website to identify areas for improvement to boost your traffic and drive conversions.
Get in touch with us today to lock in your free SEO audit.