Online retail continues to grow in Australia, with an annual growth of 9.6% and revenue of $16.9 billion, almost double the growth rate of traditional bricks and mortar stores. Thanks to Google Shopping, it’s never been easier for customers to find your products and go straight to the checkout.
Google Shopping ads are shown in a separate ‘shopping’ tab in Google, as well as a sponsored box at the top of the homepage when there’s a match between the PLAs and the search query. Each PLA features a product name, image and price, with a link directly to the product page on your website.
Google Shopping is a search engine within Google that focuses on products for sale from ecommerce websites. Like Google AdWords, the only businesses that are included in Google Shopping results are those who buy Product Listing Ads (PLAs).
Google Shopping allows you to:
We build and optimise Google Shopping ad campaigns for businesses that are looking to increase product sales. We work closely with you to understand what products deliver the most online revenue, so you can focus on promoting the products that will drive business growth.
Our team will connect your Google AdWords and Merchant Center accounts, as well as develop a bidding strategy to maximise your advertising budget. We’ll also make sure your photos are of the highest quality and develop engaging content that will make your products shine.
We are transparent about the work we do and the results we achieve for your business, which is why we give you full access to our online reporting platform: AdHub. You’ll be able to monitor your ad spend and see how your campaign is performing anywhere, anytime, on any device. Of course, you’ll also have a dedicated account manager who will provide comprehensive and straightforward reports on a regular basis, with recommendations about how we can optimise your campaign to improve results.