Google Shopping allows you to target your users with visually striking product listings they find directly on Google Search.
We monitor, improve and optimise your shopping campaigns for the ultimate convenience to your users. Then, we redirect their attention to your eCommerce portal through linking your website to your Google Shopping directory. Too easy.
Google knows your users take shortcuts to get to where they want to be faster and more conveniently. That’s why Google Shopping lets you entice the right audience with beautifully curated showcases of your most popular goods online.
We use Google Merchant Center and Google AdWords to create you shopping ad campaigns that’ll attract attention from your target audience asap.
Customers love to shop online so put yourself at the forefront of their minds with our expertise. Have a chat with us about our Google Shopping tactics today.
Our team is dedicated to providing as much transparency and value to you as possible. Below are a few answers to common questions for pay per click advertising.
It’s simple – advertisers will be billed their ad spend directly from Google. Results will be transparent because we link your AdWords account up to Google Analytics and you will receive monthly performance reports.
Every 30 days, or when you reach your cost threshold – whichever comes first.
Your budget should correlate with your business goals. Calculate the number of new customers you want, compared to a baseline conversion rate, then work out how many clicks you need per day to reach that goal.
The most important factor in deciding your budget is potential versus affordability. If your budget is too small, you might not get the traffic levels you need. On the other hand, if you’re spending more than you can afford, your success won’t be sustainable.
When one of your keywords are searched, this will trigger an ad auction. Bid prices can range from $0.05 to the top end of $80.00 per click in hypercompetitive industries. Bid prices for keywords generally fall into a range between $0.50 to $5.00. It depends on your desired ad position, competition levels and a keyword’s quality score.
CTR is a metric used to measure the relevancy of your ad to a user. It is presented as a percentage, calculated by the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). The benchmark percentage for CTR that Google identifies is 1-2% (for search advertising).
Yes, we set select certain hours and days for when you want your ad to show. We strategically select times when your product / service is most likely to be searched and convert, so you can make the most of your AdWords spend.
You can specify an area as small as a 1km radius around a GPS coordinate. Businesses can target specific suburbs, states or countries. It’s all about understanding where your target audience is.
Yes, we set up Google Forwarding Numbers, mobile call buttons, form fill tracking and much more to help you track. Leads will be reported separately by source, so you can tell what’s working and what’s not. We mutually agree with you on the conversions that should be tracked across all campaigns.
It really depends on how much you want to dominate. Statistics support by having a dominant position for both, it will increase your overall CTR for both listings.
Yes, using IP blocking software we can block repeat IPs. Google also have a great click fraud system to reimburse advertisers for invalid clicks.
Our digital marketing services offer the right solution for businesses at any stage of your marketing endeavours which makes us one of the top online marketing Sydney based agencies. We have the marketing know-how to allow us to create topline strategies for you that really deliver.
Our creative offering is led by a team of designers, developers and writers in Sydney who expand on their left-of-field thinking to create solutions that are unique to your specific needs.
Bringing traffic to your website is our most substantial digital marketing service, and we adopt a personalised approach to pick and choose marketing tools from our vast selection that will be the most beneficial to your brand’s unique advertising needs.
Websites are not a set-and-forget task. To ensure that your website continues to achieve positive results, we offer support packages to maintain your website and keep it relevant