Display advertising lets you create high-impact text, image, interactive and video ads that appear on thousands of websites in the Google Display Network (GDN). It helps you target the right customers and build awareness of your products or services, so you’re top of mind when they’re ready to buy.
You can place Google display ads on websites that are most relevant to what you’re selling and use targeting tools in Google AdWords to show the most relevant ads to people based on their location.
If you’re looking to re-engage people who have previously visited your site but didn’t make a purchase, it’s easy to reach out to them by combining the reach of display advertising, with the power of Google Remarketing.
Research shows that display advertising generates more search volume, clicks and conversions and even makes a significant impact on search results after just two weeks. Google display ads also allow you to:
Many businesses struggle to see results from their display advertising campaigns, because they fail to deliver a consistent experience across all their digital marketing channels. At AdVisible, we don’t focus solely on click-through rates and impressions. We focus on designing a campaign that resonates with your audience and has a dramatic impact on your business.
Our team will make sure your Google display ads engage customers and lead them to a landing page on your website that provides more information on the product or offer. Through ongoing split testing and optimisation of your campaign, we’ll continuously improve results and use our digital marketing expertise to spot new opportunities.
You’ll get full access to AdHub—our online reporting platform that helps us manage and track your budget, campaigns and results—as well as a dedicated display advertising specialist who will help you manage your budget, campaign and results.
Cost Per Clicks (CPCs) on the GDN are much more affordable than Google Search and deliver better results. One Google study found that remarketing drives 51% higher conversions, with a 28% lower cost per acquisition. This means we can stretch your marketing budget further and capture a wider audience online.
In competitive industries, people are more likely to browse a number of websites before completing your desired action. We help you increase the relevancy of your campaigns, by moving away from generic ads to a segmented message once prospects visit your site. Better targeting means better results.
The GDN reaches millions of users around the world every day, so it’s important to target the right audience and send the right message. Our team works hard to understand your business, so we can create a campaign that targets a specific audience, based on their interests or demographics.
We’re committed to complete transparency when it comes to your ad spend and campaign results. You’ll get access to AdHub, our live reporting system that provides real-time data 24/7, as well as comprehensive and straightforward reports from our team on a regular basis.
As our bread and butter, we have a proven track record of successful Display Advertising campaigns. We’ll show you how to significantly increase your visibility, brand awareness and website traffic.