Bing Advertising

Bing’s powerful audience targeting tools, cheaper keywords, higher conversions and lower cost-per-acquisition as compared to Google make it Australia’s second largest search engine.

With over 5.5 million unique visitors a month, enjoy the rewards of increased exposure to more customers with a sturdy search strategy with us. We have a team of marketing professionals who are fully trained to understand the ins and outs of Bing’s backend to deliver you a precisely targeted search solution so you rank highly and receive a strong return with us.

Why you should care about a Bing search strategy:

  • Online brand awareness and increased exposure
  • Target right audience and demographic with specific targeting tools
  • Lower cost-per-acquisition and cheaper keywords than Google
  • Higher conversion rates than Google

What is Bing Advertising?

As Bing doesn’t have a substantial market share, the chances of users converting to customers is considerably higher than Google. This is because Bing’s users are generally older than 35, a group that marketing experts claim generate increased spending power which leads to higher chances of becoming customers.

Only charged when ad is clicked
Precise audience targeting tools

What People Say

Contact Us

We’ll Introduce You To The Power Of Bing Advertising

If you’re after a broader search strategy, Bing taps into more of the market you want to target.

We leave no stone unturned.

Bing is just as important an avenue to reach as any other online search tool. We’ll teach you how to tap into this resource so you can expect growth right away. Shoot us an email today.

Ivan Teh Digital Strategist & Co-Founder

Frequently Asked Questions

Our team is dedicated to providing as much transparency and value to you as possible. Below are a few answers to common questions for pay per click advertising.

How do I know where my Google spend is going and what results I’m getting?

It’s simple – advertisers will be billed their ad spend directly from Google. Results will be transparent because we link your AdWords account up to Google Analytics and you will receive monthly performance reports.

How often am I billed by Google?

Every 30 days, or when you reach your cost threshold – whichever comes first.

What should my daily budget for AdWords be?

Your budget should correlate with your business goals. Calculate the number of new customers you want, compared to a baseline conversion rate, then work out how many clicks you need per day to reach that goal.

The most important factor in deciding your budget is potential versus affordability. If your budget is too small, you might not get the traffic levels you need. On the other hand, if you’re spending more than you can afford, your success won’t be sustainable.

How much will it cost me each time someone clicks on my ad?

When one of your keywords are searched, this will trigger an ad auction. Bid prices can range from $0.05 to the top end of $80.00 per click in hypercompetitive industries. Bid prices for keywords generally fall into a range between $0.50 to $5.00. It depends on your desired ad position, competition levels and a keyword’s quality score.

What is click-through-rate (CTR)?

CTR is a metric used to measure the relevancy of your ad to a user. It is presented as a percentage, calculated by the number of clicks that your ad receives divided by the number of times your ad is shown (called impressions). The benchmark percentage for CTR that Google identifies is 1-2% (for search advertising).

Can I schedule my ads to only display during certain hours and days?

Yes, we set select certain hours and days for when you want your ad to show. We strategically select times when your product / service is most likely to be searched and convert, so you can make the most of your AdWords spend.

How specific of an area can I target for my AdWords campaign?

You can specify an area as small as a 1km radius around a GPS coordinate. Businesses can target specific suburbs, states or countries. It’s all about understanding where your target audience is.

Can I track the phone and email leads that come from my AdWords traffic?

Yes, we set up Google Forwarding Numbers, mobile call buttons, form fill tracking and much more to help you track. Leads will be reported separately by source, so you can tell what’s working and what’s not. We mutually agree with you on the conversions that should be tracked across all campaigns.

Should I use the same keywords for AdWords if I already rank for them through SEO?

It really depends on how much you want to dominate. Statistics support by having a dominant position for both, it will increase your overall CTR for both listings.

Can I protect myself from click fraud? (i.e. competitors purposely clicking your ads repeatedly)

Yes, using IP blocking software we can block repeat IPs. Google also have a great click fraud system to reimburse advertisers for invalid clicks.

Our Services

Our digital marketing services offer the right solution for businesses at any stage of their marketing endeavours. We have the marketing know-how to allow us to create topline strategies for you that really deliver.

 
Creative

Our creative offering is led by a team of designers, developers and writers who expand on their left-of-field thinking to create solutions that are unique to your specific needs.

Traffic

Bringing traffic to your website is our most substantial digital marketing service, and we adopt a personalised approach to pick and choose marketing tools from our vast selection that will be the most beneficial to your brand’s one-of-a-kind advertising needs.

Support

Helping your brand continue to achieve positive results requires the kind of support services we provide you as we work alongside you long term so that you’ll always be leading the pack.