Search Engine Optimisation (SEO)

If you successfully improve the visibility of your online content, you’ll be rewarded by showing up high on a search engine’s unpaid, organic results. That’s the beauty of Search Engine Optimisation (SEO).

Our job is to remain up-to-date with Google’s algorithm changes so that we can rank you for keywords your customers are using to find your products or services online. We’re a ‘white hat’ company which means that we only use methods that adhere to Google best practices to put you at the top, and make sure you stay there too.

What you will achieve with an ethical SEO strategy:

  • Increase your brand’s authority and credibility online
  • Rank higher for high-intent and relevant keywords
  • Gain free organic traffic from search engines
  • Increase your potential for high returns

What is SEO?

SEO is the most effective way for you to build trust with your users and be seen as relevant and authoritative to Google. We optimise your content to capture your target audience’s attention, using ‘on-page’ and ‘off-page’ SEO tactics that have been proven to work. We also focus on ‘long-tail’ keywords with high search intent to allow Google to boost your content’s relevance and authority on its search engine.

On-page and off-page SEO
Long-tail, high search intent keywords
Target the right demographic
Drive website traffic through search engines

Get Your Free SEO Audit Today

Find out where you rank amongst your biggest competitors.

SEO Process

SEO is one of the fastest changing marketing tools around. Google is constantly adjusting and improving their best practices, keeping us on our toes as we adapt to new ways of getting you results. Our process is comprehensive and tried and tested for your peace of mind.

SEO Audit

We conduct a thorough SEO audit to see what on-page and off-page SEO factors need to be improved to enhance the searchability of your website. We look at the efforts you’re already making to optimise your content and consider how we can make them more effective with an improved strategy.

Define Target Keywords

Our SEO team uses various SEO tools such as Google’s Keyword Planner and Webmaster Tools to find the most targeted keywords for your brand’s most important products or services. We use useful long-tail, high search intent keywords to ensure we locate users who are using these terms to find you online.

On-Page & Off-Page Optimisation

We incorporate on-page and off-page SEO features to give your website the best chance of ranking on Google’s first page. We create an internal blog for your website where we incorporate searchable keywords to make you more visible via a search engine.

Monitor, Track, Optimise

We’re on top of Google’s algorithm changes and on the lookout for new keywords to help you expand your website’s reach. We regularly monitor our efforts, track your results, optimise keywords and other SEO features to create a refined, user-friendly experience on your website

What People Say

Contact Us

Request A Comprehensive SEO Analysis

Work with a team of SEO experts who can guide you to success.

Take your organic search to the next level.

If you’re looking for an SEO company that’s certified, with happy clients and Google’s tick of approval, contact us today.

Andrew Hou Client Services Director & Co-Founder

Frequently Asked Questions

Our team is dedicated to providing as much transparency and value to you as possible. Below are a few answers to common questions for this service.

How much does SEO cost?

SEO services vary in price depending on who is offering the service. Hit the eject button if a vendor is offering SEO at very low prices as they tend to cut corners, and use ‘black-hat’ (i.e. unethical) techniques to manipulate the Google Algorithm. This will result in Google penalties, sharp decreases in traffic and link spam for unsuspecting business owners.

Our pricing is not on the cheaper end of the scale; however, you will receive value. You will be paying for our experience, ethics, proven strategies and effectiveness.

To execute a comprehensive SEO strategy in-house, you will require a SEO technician, developer, technologist and coordinator which could easily add up to $250,000+. AdVisible have experienced people in these roles and offer you our resources, and team’s specific expertise, at a fraction of the price.

When can I expect to see results?

The time it takes to see improved results is dependent on a few factors:

  • Competitiveness of your industry and keywords
  • Domain age / authority, and whether the site has been penalised previously
  • Previous optimisations
  • The amount of quality content you create

Will a Google Update affect my website?

When an update is released, Google will penalise sites that breach their search engine guidelines. Spammy link building from low authority websites and over-optimised pages are two common mistakes that result in a Google penalty. On the flip side, if you adhere to Google’s guidelines, you will see an uplift in your traffic and rankings.

What are backlinks and are they important?

Backlinks are links from other sites that direct to your website. Quality and natural links are very important in establishing authority for your site. Imagine it this way – the more positive hype on the internet associated with your business that links back to your site, the more relevant your site becomes in the eyes of Google.

How long does it take to get indexed by Google?

Previously, businesses had to submit their site to search engines or wait until Google organically found them. We have faster methods to ensure Google notices you sooner and indexes you as soon as possible.

What is a sitemap.xml file and why is it important?

This file is an index of all the pages (including URLs) on your site and acts as a quick reference for search engines to recognise what content you want indexed.

What goals should I set for my SEO?

While it’s important to a certain extent, you shouldn’t be too fixated on how many visits you’re getting and first page rankings for meaningless keywords. You should care more about whether the visitors to your site are qualified prospects and if they perform your desired actions. AdVisible drives qualified leads to your site through a mixture of “money keywords” and “long-tail keywords” that will generate an increase in business sales.

Is negative SEO a real threat?

There will always be competitors out there that use unethical methods to outrank you. Negative SEO is a common practice in competitive niches. We protect your site from malicious attacks by constantly auditing your backlink profile, and quickly submitting a disavow request with Google if we see foul play.

Our Services

Our digital marketing services offer the right solution for businesses at any stage of your marketing endeavours which makes us one of the top online marketing Sydney based agencies. We have the marketing know-how to allow us to create topline strategies for you that really deliver.


Our creative offering is led by a team of designers, developers and writers in Sydney who expand on their left-of-field thinking to create solutions that are unique to your specific needs.


Bringing traffic to your website is our most substantial digital marketing service, and we adopt a personalised approach to pick and choose marketing tools from our vast selection that will be the most beneficial to your brand’s unique advertising needs.


Websites are not a set-and-forget task. To ensure that your website continues to achieve positive results, we offer support packages to maintain your website and keep it relevant