Tenderfield

Innovative SaaS solution, transforming the construction industry.

The Brief

Tenderfield was an up-and-comer in the construction and civil engineering space and were trying to establish their tender and contract management software platform. They had tried digital marketing with a different agency previously, but experienced poor customer service, low ROI, and were left disillusioned.

That’s when we found each other. We believed in their product offering; and even though they felt their digital endeavour was finished, we knew Tenderfield was just getting started.

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The Vision

Tenderfield’s first foray into digital marketing yielded poor results, and we had to regain their faith in the process and its potential. We offered them an avenue that yields clear, measurable results in terms of traffic, conversions, and ultimately, ROI.

  • Restart their digital marketing campaign from scratch
  • Increase website traffic
  • Increase conversions and conversion rate
  • Gain a foothold in the digital space for their brand and product
Deliverables

The first plan of attack was driving traffic to the Tenderfield website, building brand awareness and brand recognition. After getting users to the website, the next step was converting them into registered customers.

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Results

Tenderfield, once again, believe in the power of digital marketing (albeit with the right agency) after experiencing their very own success story. In just two months, they saw a 129% increase in organic and paid website traffic, 159% increase in registrations and most impressively, a 411% increase in conversion rate, which can be directly attributed to the SEO and PPC work we did. Tenderfield have seen the value in our services and have since increased their digital marketing budget with us to gain more market share.

The Projects Success

41%

Increase in Conversions from AdWords alone

Getting the Tenderfield brand and product out there was the key goal for the up-and-comers as they were trying to establish themselves. Driving traffic to the site meant more people knew about them and were more likely to convert.

  • 129%

    Increase in Organic and Paid Traffic

  • 159%

    Increase in Overall Registrations

  • 34%

    Increase in New Visitors

  • 47%

    Decrease in CPC

  • 54%

    Increase in ROI

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    They were ranking higher than established competitors in the same field

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